
Senior Manager, Culture Marketing
Are you a dynamic and creative leader with a passion for building and promoting a unique brand culture? Do you thrive in a fast-paced environment and have a proven track record of successful marketing campaigns? If so, we have an exciting opportunity for you to join the Red Bull team as our Senior Manager of Culture Marketing.In this role, you will be responsible for developing and executing innovative marketing strategies that align with our brand's culture and values. You will also lead a team of talented marketing professionals and collaborate with cross-functional teams to drive brand awareness and engagement.To be successful in this role, you must have a minimum of 8 years of experience in marketing, with a focus on culture and lifestyle brands. You should also possess exceptional leadership, communication, and strategic thinking skills. If you are ready to take on a challenging and rewarding role with one of the world's most iconic brands, we want to hear from you!
- Develop and implement creative and impactful marketing strategies that align with Red Bull's brand culture and values.
- Lead a team of marketing professionals, providing guidance, coaching, and support to ensure successful execution of marketing campaigns.
- Collaborate with cross-functional teams, including product development, sales, and events, to drive brand awareness and engagement.
- Monitor and analyze market trends and consumer insights to identify new opportunities for brand growth.
- Continuously evaluate and adjust marketing strategies to maximize effectiveness and ROI.
- Manage a marketing budget and ensure efficient allocation of resources.
- Establish and maintain strong relationships with key stakeholders, including influencers and media partners.
- Oversee the development of creative assets and marketing materials that effectively communicate the brand's culture.
- Stay up-to-date with industry best practices and trends in culture and lifestyle marketing.
- Serve as a brand ambassador and represent Red Bull at industry events and conferences.
- Foster a positive and collaborative work culture within the marketing team.
- Ensure all marketing activities comply with legal and ethical standards.
- Provide regular reports and updates to senior management on marketing performance and initiatives.
- Mentor and develop team members, providing opportunities for growth and advancement.
- Represent the company's values and mission in all interactions and activities.
Strong Leadership Skills: A Senior Manager, Culture Marketing At Red Bull Must Possess Strong Leadership Skills To Effectively Manage A Team Of Marketing Professionals And Drive The Company's Culture Marketing Strategy.
Extensive Marketing Experience: Candidates Should Have A Minimum Of 7-10 Years Of Experience In Marketing, With A Focus On Culture Marketing And Brand Building.
In-Depth Knowledge Of Youth Culture: Red Bull's Target Demographic Is Primarily Young Adults, So A Senior Manager In This Role Should Have A Deep Understanding Of Youth Culture And Trends To Create Relevant And Impactful Marketing Campaigns.
Strategic Thinking: The Ability To Think Strategically And Develop Innovative Marketing Plans That Align With Red Bull's Overall Brand Strategy Is Crucial For This Role.
Excellent Communication And Collaboration Skills: A Senior Manager, Culture Marketing Must Have Excellent Communication And Collaboration Skills To Work Effectively With Cross-Functional Teams, Including Brand Managers, Event Coordinators, And External Partners.
Event Management
Budget management
Content Creation
Digital Marketing
Social media management
Team Leadership
Influencer Marketing
brand strategy
Creative Direction
Brand Partnerships
Cultural Trend Analysis
Communication
Conflict Resolution
Leadership
Time management
creativity
Organizational skills
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Senior Manager, Culture Marketing in Chicago, IL, USA is $100,000 - $140,000 per year. This can vary depending on the specific company, industry, and individual qualifications and experience. Some companies may offer higher salaries for this role, especially in larger and more established organizations. Additionally, bonuses and other benefits may also be included in the compensation package.
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Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.

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