Senior Director, Shopper Marketing
Welcome to Red Bull, the world's leading energy drink brand. We are seeking a highly experienced and results-driven Senior Director of Shopper Marketing to join our dynamic team. In this role, you will be responsible for developing and executing shopper marketing strategies, driving sales growth, and increasing brand awareness for Red Bull products in retail environments. The ideal candidate will have a strong background in consumer packaged goods, a proven track record of successful shopper marketing campaigns, and excellent leadership skills. If you thrive in a fast-paced, innovative, and collaborative environment, we want to hear from you!
- Develop and execute shopper marketing strategies for Red Bull products in retail environments.
- Drive sales growth and increase brand awareness through effective shopper marketing initiatives.
- Lead and manage a team of shopper marketing professionals to achieve goals and objectives.
- Collaborate with cross-functional teams including sales, brand marketing, and product development to ensure alignment and execution of shopper marketing plans.
- Conduct market research and analyze data to identify key consumer insights and trends to inform shopper marketing strategies.
- Create and manage budgets for shopper marketing campaigns and ensure ROI is met.
- Develop and maintain relationships with key retail partners to secure in-store promotions and displays.
- Stay up-to-date on industry and consumer trends to identify new opportunities for shopper marketing.
- Monitor and analyze the effectiveness of shopper marketing campaigns and adjust strategies as needed.
- Provide regular reports and updates to senior management on shopper marketing initiatives and results.
- Ensure compliance with brand guidelines and standards in all shopper marketing materials.
- Mentor and develop team members to ensure a high-performing and collaborative team.
- Represent Red Bull at industry events and conferences to enhance brand awareness and network with potential partners.
- Continuously seek out innovative and creative approaches to drive shopper engagement and sales growth.
Extensive Experience In Shopper Marketing: A Senior Director At Red Bull Should Have A Minimum Of 10 Years Of Experience In Shopper Marketing, Preferably In A Leadership Role. They Should Have A Deep Understanding Of Consumer Behavior, Market Trends, And Shopper Insights To Develop Effective Marketing Strategies.
Strong Leadership Skills: As A Senior Director, This Role Requires The Ability To Lead And Manage A Team Of Shopper Marketing Professionals. The Ideal Candidate Should Have Proven Leadership Skills, Including The Ability To Motivate, Mentor, And Develop Team Members To Drive Business Results.
Strategic Thinking And Planning: Red Bull Is A Brand Known For Its Innovative And Dynamic Marketing Campaigns. The Senior Director Should Have A Strategic Mindset And The Ability To Think Outside The Box To Develop Impactful Shopper Marketing Plans That Align With The Brand's Overall Business Objectives.
Data Analysis And Roi Focus: Red Bull Is A Data-Driven Company, And The Senior Director Should Have A Strong Understanding Of Data Analysis And Its Role In Measuring The Success Of Shopper Marketing Initiatives. They Should Also Have A Keen Focus On Roi And Be Able To Use Data To Make Informed Decisions For Future Campaigns.
Excellent Communication And Collaboration Skills: As A Senior Director, This Role Requires Frequent Collaboration With Cross-Functional Teams, Including Sales, Brand Marketing, And Trade Marketing. The Ideal Candidate Should Have Excellent Communication Skills And The Ability To Build Relationships And Work Effectively With Various Stakeholders To Drive Results.
Strategic Planning
Data Analysis
Budget management
Relationship Building
Brand management
Market analysis
consumer insights
Trade Marketing
Retail Activation
Shopper Segmentation
Promotions And Events
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director, Shopper Marketing in Santa Monica, CA, USA is between $145,000 and $200,000 per year. Factors such as experience, company size, and industry can impact the salary range.
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Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.
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