
Manager, Trade Marketing
Welcome to Red Bull, the world's leading energy drink company! We are seeking a dynamic and driven individual to join our team as the Manager of Trade Marketing. As our trade marketing manager, you will be responsible for developing and executing marketing strategies that drive sales and brand awareness in the trade channel. We are looking for someone with a proven track record of success in trade marketing, strong leadership skills, and a passion for the Red Bull brand. If you are a creative thinker, strategic planner, and team player, we want to hear from you!
- Develop trade marketing strategies: The primary responsibility of the Manager of Trade Marketing will be to develop effective trade marketing strategies that drive sales and increase brand awareness in the trade channel.
- Execute marketing campaigns: The individual will be responsible for executing and overseeing the implementation of various marketing campaigns, including trade promotions, advertising, and merchandising initiatives.
- Monitor market trends: It will be the responsibility of the trade marketing manager to stay up-to-date with market trends and consumer behavior in order to identify potential opportunities for the brand.
- Manage trade marketing budget: The individual will be responsible for managing the trade marketing budget, ensuring that resources are allocated effectively and efficiently to achieve desired results.
- Collaborate with sales team: The trade marketing manager will work closely with the sales team to understand their needs and develop marketing strategies that support their efforts.
- Lead a team: This position will involve managing a team of trade marketing professionals. The individual will be responsible for providing guidance, training, and support to team members to ensure their success.
- Build relationships with trade partners: The trade marketing manager will be responsible for building and maintaining strong relationships with trade partners, including distributors, retailers, and other key stakeholders.
- Analyze data and measure success: It will be the responsibility of the individual to analyze trade marketing data and measure the success of campaigns in order to make informed decisions for future strategies.
- Represent the brand: The trade marketing manager will act as a brand ambassador and represent the Red Bull brand in all trade marketing efforts.
- Stay compliant with regulations: The individual will be responsible for ensuring all trade marketing activities are in compliance with legal and regulatory requirements.
- Foster a culture of creativity and innovation: The trade marketing manager will be expected to foster a culture of creativity and innovation within the team, encouraging new ideas and approaches to drive success.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Trade Marketing Or Related Field.
Strong Understanding Of Consumer Behavior, Market Trends, And Competitive Landscape.
Excellent Communication And Interpersonal Skills, With The Ability To Build And Maintain Relationships With Key Stakeholders.
Proven Track Record Of Successfully Developing And Executing Trade Marketing Strategies, Including Managing Budgets And Analyzing Data To Measure Effectiveness.
Strategic Planning
Budget management
Relationship Building
Sales forecasting
Brand management
Market analysis
consumer insights
team
Cross-Functional Collaboration
Product Launches
Retail Execution
Trade Promotions
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Manager, Trade Marketing in Santa Monica, CA, USA is between $80,000-$120,000 per year. This can vary depending on the specific company, industry, and level of experience. Some trade marketing managers may also receive bonuses or commissions based on their performance.
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Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.

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