
Manager, Shopper Media
Develop integrated media strategy for advertising campaigns (including: Media Strategy/Planning/Buying) to achieve plans that meet our Shopper Marketing campaign goals. Work with Shopper and Sales teams to activate full funnel advertising campaigns across Retail media networks. Manage shopper/retail advertising media with the dedicated agency team. Use all available data to improve media targeting effectiveness and ensure an audience-centric approach. Identify and analyze the latest digital media trends, partners, and latest technologies, looking for new opportunities and applying them to our media strategies. Support the Shopper Marketing team in setting annual budgets across campaigns and plans, by customer, for business planning. Maintain daily campaign media budgets ensuring consistency across Finance and internal media management platform.
6+ years of Media/Advertising experience
Experience in marketing, advertising and/or shopper marketing business domains
Experience implementing creative strategies to reach shoppers throughout the path to purchase
•Knowledge of all media channels, retailer media networks (i.e. Amazon, Walmart Connect, Roundel, 8451, Quotient)
Experience analyzing data and gathering insights to strengthen future plans and campaigns
Vendor Management
Presentation skills
Time Management Skills
MS Excel skills
Shopper Marketing and integrated media planning
Analyzing data and gathering insights
Results Oriented
Detail Oriented
Problem-solving and resourcefulness
Flexibility/Adaptability
Process Oriented
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Manager, Shopper Media in 2700 Pennsylvania Ave, Santa Monica, CA 90404, USA is $50,000 to $85,000 per year. This salary range is based on factors such as experience, qualifications, and location.
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