
Manager, Brand Marketing
Manage communication of consumer motivations, behavior, and business results to the regional marketing team. Develop local retail programming opportunities that "fill in gaps" of national programming. Lead retail activation strategy for priority customers within the region, acting on insights. Manage Brand Marketing budgets for the region while coaching BMMs and ensuring efficient & responsible Consumer Collecting spends. Ideation and execution of National Occasion, Beverage Initiative and Consumer Activations at the Regional level. Identify local Big Moments and execute national and regional plans. Help develop local advertising plans and implement them, ensuring Global and US standards and best practices are met.
5+ years of brand marketing experience
Experience curating and implementing strategies in local markets
Use insights and partner with accounts to build local programs that grow consumption
Experience managing large successful teams and growing talent
Experience managing budgets and working with traditional and non-traditional brand marketing strategies
Budget management
Brand Marketing
Time Management Skills
Curating and implementing strategies
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
Driven for excellence
According to JobzMall, the average salary range for a Manager, Brand Marketing in 1740 Stewart St, Santa Monica, CA 90404, USA is $80,000 to $140,000 per year. This range can vary depending on the company, the size and scope of the position, and the experience of the individual.
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