
Director Consumer Insights and Marketing Analytics
Brand & Product Insights in partnership with the Santa Monica Brand Marketing Leadership team. Field Marketing Insights to ensure that actionable consumer insights are delivered to field based marketers across Red Bull’s region structure. Build strong relationships across marketing department heads across Brand, Culture, Sports and Red Bull Media Network to influence planning and decision-making. Develop new insights-driven frameworks that disrupt decision-making inertia, spotlight new opportunities and drive clarity/alignment across functions. Develop a marketing analytics strategy that combines existing technical infrastructure, data management, resourcing, and strategy to support Red Bull’s marketing goals and priorities. Cultivate deep relationships with other Red Bull insights teams to maximize internal resources, collaborate on high-impact projects and drive aligned insights POVs. Oversee the team’s overall research/initiative pipeline and annual plan, balancing a full portfolio of short-term business needs with longer-term big bets.
10+ years insights/strategy experience, ideally both vendor- and client-side roles
Deep experience in leading teams, with a track record of building new capabilities and coaching to promotion
Direct experience with IRI and Numerator data, as well as category management, is a plus
CPG and media experience is important; additional expertise in sports, music/dance, gaming and/or lifestyle brands is strongly preferred
Time Management Skills
Analytical skills (data driven)
Audience targeting
Brand strategy development
Agency and vendor management
Audience marketing
Results Oriented
Detail Oriented
Problem-solving and resourcefulness
Flexibility/Adaptability
Process Oriented
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Director Consumer Insights and Marketing Analytics in 2700 Pennsylvania Ave, Santa Monica, CA 90404, USA is $95,000 - $150,000 per year. This range is based on data collected from jobs posted on various job boards and websites. Factors such as the employee's experience, education, and other qualifications may affect the salary range offered.
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Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.

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