Social Media Manager, Brand Advancement

Are you a creative and dynamic individual with a passion for social media and brand advancement? Are you looking for an opportunity to make an impact and drive the online presence of a well-known and respected brand? If so, Publix Super Markets has the perfect opportunity for you! We are seeking a highly motivated Social Media Manager to join our marketing team and lead the charge in promoting and elevating the Publix brand through various social media channels. As the Social Media Manager, you will have the opportunity to showcase your skills and creativity while working alongside a talented team of individuals dedicated to upholding Publix's reputation as a customer-focused and community-driven company. If you are ready to take on this exciting challenge, we want to hear from you!

1. Manage and oversee all social media platforms for Publix Super Markets, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
2. Develop and implement innovative social media strategies to increase brand awareness, engagement, and overall online presence.
3. Create and curate engaging and high-quality content for social media channels that aligns with Publix's brand voice and values.
4. Monitor and analyze social media metrics and insights to track performance and make data-driven decisions for future campaigns.
5. Collaborate with cross-functional teams to ensure social media initiatives align with overall marketing and business objectives.
6. Stay up-to-date on industry trends, best practices, and emerging platforms to continuously improve Publix's social media presence.
7. Respond to and engage with followers and customers on social media, maintaining a positive and professional brand image.
8. Monitor and manage online reviews and comments, addressing any negative feedback in a timely and appropriate manner.
9. Plan and execute social media campaigns and promotions to support company initiatives and product launches.
10. Work closely with influencers and brand ambassadors to expand Publix's reach and broaden its audience.
11. Manage social media advertising budget and work with external agencies to optimize campaigns for maximum ROI.
12. Stay informed of any potential crisis or issues on social media and develop and implement crisis communication plans.
13. Train and educate other team members on social media best practices and guidelines.
14. Generate regular reports on social media performance and present to upper management.
15. Foster relationships with key partners and stakeholders to enhance Publix's social media presence and reach.

According to JobzMall, the average salary range for a Social Media Manager, Brand Advancement in Lakeland, FL, USA is between $50,000 and $75,000 per year. However, this can vary depending on factors such as the size and industry of the company, the level of experience and skills of the individual, and the specific responsibilities and duties of the job.

Publix Super Markets, Inc., commonly known as Publix, is an employee-owned, American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and past employees and members of the Jenkins family.