Marketing Analytics Data Analyst – CRM, Marketing
Welcome to Publix Super Markets, where every day is a new opportunity to make a difference in our customers' lives. As a Marketing Analytics Data Analyst for our CRM and Marketing team, you will play a crucial role in driving the success of our marketing efforts by providing valuable insights and data-driven strategies. We are looking for a passionate and detail-oriented individual with a strong background in data analysis and marketing to join our dynamic team. If you have a keen eye for numbers and a knack for translating data into actionable recommendations, we want you on our team!
- Conduct data analysis to identify trends, patterns, and insights from customer data.
- Develop and maintain reports and dashboards to track key performance indicators and measure the effectiveness of marketing campaigns.
- Collaborate with cross-functional teams to gather and integrate data from various sources.
- Utilize statistical methods and tools to conduct predictive and prescriptive analyses.
- Communicate complex data findings and insights to non-technical stakeholders in a clear and concise manner.
- Monitor and ensure data accuracy and integrity.
- Identify opportunities for optimization and improvement in marketing strategies based on data analysis.
- Stay updated on industry trends and best practices in data analysis and marketing.
- Assist in the development and implementation of data-driven marketing strategies.
- Work closely with the CRM and Marketing teams to identify customer segments and personalize marketing efforts.
- Utilize data to identify customer behavior and preferences, and make recommendations for targeted marketing campaigns.
- Collaborate with external vendors and partners to integrate and analyze data from third-party sources.
- Continuously evaluate and improve data collection processes.
- Train and mentor junior team members in data analysis techniques and best practices.
- Ensure compliance with data privacy and security regulations.
Proficiency In Crm Software: As A Marketing Analytics Data Analyst At Publix Super Markets, A Strong Understanding And Experience Working With Customer Relationship Management (Crm) Software Is Essential. This Includes The Ability To Analyze And Interpret Customer Data From Various Sources, Such As Transaction History And Customer Interactions.
Data Analysis Skills: A Key Qualification For This Role Is The Ability To Conduct Thorough And Accurate Data Analysis. This Includes Experience With Statistical Analysis, Data Mining, And Predictive Modeling. A Strong Understanding Of Data Visualization Tools And Techniques Is Also Important.
Marketing Knowledge: A Solid Understanding Of Marketing Concepts And Strategies Is Crucial For Success In This Role. This Includes Knowledge Of Campaign Management, Segmentation, And Customer Targeting. Familiarity With Market Research Methods And Techniques Is Also Desirable.
Technical Skills: Proficiency In Programming Languages Such As Sql And R Is Necessary For This Job. Experience With Data Warehousing And Database Management Is Also Important. The Ability To Work With Large Datasets And Manipulate Data Is Crucial For Performing In-Depth Analysis.
Communication And Collaboration Skills: As A Marketing Analytics Data Analyst, You Will Need To Effectively Communicate Complex Data Insights To Various Stakeholders, Including Marketing Teams And Senior Management. Strong Collaboration Skills Are Also Important, As You Will Be Working With Cross-Functional Teams To Develop And Implement Marketing Campaigns.
Data Analysis
Marketing Strategy
Market Research
Database Management
A/B testing
Data Visualization
Data Mining
Predictive modeling
Customer segmentation
CRM management
Campaign optimization
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Analytics Data Analyst – CRM, Marketing in Lakeland, FL, USA is $65,000 - $90,000 per year. This may vary depending on the specific company, experience level, and other factors.
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Publix Super Markets, Inc., commonly known as Publix, is an employee-owned, American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and past employees and members of the Jenkins family.
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