Data Scientist - Marketing Analytics

As a Data Scientist on the Business Analytics Team, you will support Marketing Measurement, identify buying behaviors and lifestyle characteristics of customers, measure the statistically significant purchasing behavior change at the product and customer segment level, develop sales forecasting methodologies, conduct A/B tests, and work with large cloud based datasets. Developing and implementing scalable Data Science Analytical Solutions that rely on machine learning and artificial intelligence to automate and optimize key business processes and help improve efficiency and financial results. Contributing to the design and measurement of customer personalization programs at the Marketing channel, omni-channel, product hierarchy, and store level. Communicating recommendations and analysis to business partners, ensuring understanding, and collaborating on multiple cross functional teams analyzing customer, transaction, and campaign data to identify trends and patterns in marketing campaign performance and/or customer behavior.

According to JobzMall, the average salary range for a Data Scientist - Marketing Analytics in 3300 Publix Corporate Pkwy, Lakeland, FL 33811, USA is from $58,000 to $112,000. However, salaries can vary depending on the company, experience, and location.

Publix Super Markets, Inc., commonly known as Publix, is an employee-owned, American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and past employees and members of the Jenkins family.