Copywriter, Creative Services

Welcome to Publix Super Markets, where we pride ourselves on providing the best shopping experience for our customers. We are seeking a talented Copywriter to join our Creative Services team and help us continue to deliver exceptional content across all our marketing channels. As a Copywriter, you will have the opportunity to use your creative writing skills to capture the attention of our customers and drive engagement with our brand. We are looking for someone who is passionate about storytelling and has a strong understanding of marketing principles. If you have a knack for crafting compelling copy and are excited to be a part of a dynamic and collaborative team, then we want to hear from you.

1. Develop and write compelling copy for various marketing materials, including print ads, digital content, social media posts, and email campaigns.
2. Collaborate with the Creative Services team to brainstorm and develop creative concepts for marketing campaigns.
3. Ensure all copy is consistent with the Publix brand voice and messaging guidelines.
4. Conduct research and stay updated on industry trends to inform and enhance copywriting strategies.
5. Work closely with the design team to ensure copy and visual elements work together seamlessly.
6. Edit and proofread all copy to ensure accuracy, consistency, and adherence to brand guidelines.
7. Collaborate with cross-functional teams, including marketing, merchandising, and operations, to understand business objectives and develop effective copy.
8. Monitor and analyze the performance of copy and make recommendations for improvements.
9. Stay organized and manage multiple projects and deadlines in a fast-paced environment.
10. Embrace a collaborative and team-oriented approach, providing and receiving constructive feedback to continuously improve copy and creative strategies.
11. Stay up-to-date on industry best practices and make recommendations for implementing new copywriting techniques.
12. Represent the Publix brand in a positive and professional manner in all communications and interactions.

According to JobzMall, the average salary range for a Copywriter, Creative Services in Lakeland, FL, USA is $43,000-$51,000 per year. This salary range can vary depending on factors such as experience, education, and employer. Some employers may also offer bonuses and benefits that can impact the overall salary.

Publix Super Markets, Inc., commonly known as Publix, is an employee-owned, American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and past employees and members of the Jenkins family.