Brand Marketing Manager, Marketing

Welcome to Publix Super Markets, where we believe that shopping should be a pleasure. As the Brand Marketing Manager, you will be responsible for developing and executing strategic marketing plans to promote and enhance our brand identity. We are looking for a highly motivated and creative individual with a passion for branding and a strong understanding of marketing principles. Join our team and be a part of a company that is dedicated to providing exceptional service and quality products to our customers.

1. Develop and implement strategic marketing plans to promote and elevate the Publix brand identity.
2. Conduct research and analysis to understand market trends, customer needs and competition in order to inform marketing strategies.
3. Collaborate with cross-functional teams including sales, product development, and advertising to ensure brand consistency and alignment.
4. Create and manage marketing campaigns across various channels including traditional and digital media.
5. Oversee the design and production of marketing materials such as advertisements, brochures, and promotional items.
6. Monitor and analyze campaign performance and make adjustments as needed to maximize effectiveness.
7. Manage the brand marketing budget and allocate resources effectively to achieve marketing goals.
8. Stay up-to-date on industry trends and best practices to continuously improve and innovate the Publix brand.
9. Develop and maintain relationships with external partners and agencies to enhance brand visibility and reach.
10. Collaborate with the customer service team to ensure consistent and positive brand experiences for customers.
11. Communicate with senior management to provide updates on marketing initiatives and results.
12. Mentor and guide junior marketing team members to foster their growth and development.

According to JobzMall, the average salary range for a Brand Marketing Manager, Marketing in Lakeland, FL, USA is $52,000-$80,000 per year. This salary range may vary depending on factors such as the size and reputation of the company, the individual's level of experience, and the specific responsibilities and requirements of the role.

Publix Super Markets, Inc., commonly known as Publix, is an employee-owned, American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and past employees and members of the Jenkins family.