
Social Media Associate
Craft organic and paid social content to be posted across the social platforms of PGIM and its affiliate businesses; optimize content to drive KPIs among online audiences across the U.S. and global markets. Design, execute, measure and implement learnings from past campaigns into new initiatives – on both brand and senior leader pages; make sure paid social content campaigns build on best practices and success of previous initiatives. Monitor and analyze KPIs; give clear recommendations on social media strategy and identify actionable insights; apply a data-driven approach to all deliverables and strategic decisions executed on. Conduct extensive community management sweeps across managed social media pages; report trends and client feedback to the affiliate Marketing teams; create consistent dialogue with key partners. Develop a cadence for social reporting where data is pulled natively from the social media platforms as well as from the social listening toolset.
Experience in a global B2B financial services marketing organization a plus
At least 2 to 5 years of social media marketing experience in (institutional) financial services (preferred), or a highly regulated / high-growth industry
Proven experience at growing and managing social media pages across key social platforms
Proven ability to present complex technical information in a clear and concise way to a range of technical and non-technical audiences
Illustrator
Adobe After Effects
Channel Marketing
Time Management Skills
Photoshop skills
Social media engagement skills
Strong writing and editorial skills
Digital marketing (SEO, SEM)
Driven and self-motivated
Prioritizing skills
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Social Media Associate in 655 Broad St, Newark, NJ 07102, USA is $34,000 to $56,000 per year.
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Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 40 other countries.

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