Marketing Research & Analysis Analyst
Lead, own, and execute on key research deliverables including analyzing secondary / public resources for market trends, consumer sentiment, competitive intelligence, designing questionnaires, and samples, analyzing and reporting insights. Represent the team in meetings with business partners and present to stakeholders, as needed. Under the guidance of the Director, use social media monitoring tools to understand consumer, customer and agent sentiment for all PII markets, and respective competitors. Develop and deliver social media insights to key stakeholders. Support the work to drive efficiency in research execution by helping identify and apply best practices; Develop and apply new processes, standards and templates to ensure consistency in the quality and turnaround time. Provide recommendations on research design and analysis plan to ensure that objectives are met. Represent the team in meetings with business partners and present to internal audiences, as needed.
5 years of relevant market research or consulting experience.
Proven experience in executing research projects end-to-end, including creating research briefs, designing research instruments
Experience with different market research tools and platforms (e.g., Qualtrics, Q, SPSS, etc.) is preferred.
Bilingual language skills a plus; Spanish or Portuguese preferred
Technical research report writing
Great time management
Competitive intelligence
Quantitative and qualitative analytical abilities
Social media monitoring
Conducting data analysis
Research design and analysis
Multitasking
Verbal communication
Motivated, self-directed and driven
Prioritizing skills
written communication
Attention to detail
Flexibility/Adaptability
According to JobzMall, the average salary range for a Marketing Research & Analysis Analyst in 751 Broad St, Newark, NJ 07102, USA is $46,000 to $78,000. This range can vary depending on the experience and education level of the analyst.
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Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 40 other countries.
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