Director, Fixed Income Product Marketing
Create, manage, and deliver integrated marketing plans in support of product line, taking into account business cycle, market environment, marketplace demand and target audience(s) and reflecting a variety of media including marketing materials, advertising, public relations, web/e-media, social media, research/strategic analysis, and thought leadership papers. Leverage, edit and reconstruct existing collateral as needed to support different delivery mechanisms. Develop well-thought out creative briefs clearly articulating project scope, positioning points, supporting data, visual ideas and written direction. Independently lead meetings with key stakeholders to review ideas and solutions, and actively participate in working groups with product team members. Validate and test new ideas based on research/industry trends, and collaborate with other business partners to gather competitive information and identify new opportunities.
7+ years of experience in investment product marketing/product management
Series 7 license preferred; must be capable of obtaining licensing within 120 days if not currently held
Previous experience working in a sales-driven, multi-channel, distribution environment.
Proven experience developing investment content and messaging for multiple audiences delivered through print and digital mediums.
Experience using Morningstar Direct preferred.
MS Word
Time Management Skills
MS Excel skills
PowerPoint skills
Exceptional project management skills
Strong research and analytical skills
Marketing new funds and promoting existing products
Driven and self-motivated
Prioritizing skills
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Director, Fixed Income Product Marketing in 655 Broad St, Newark, NJ 07102, USA is $83,107-$121,096 per year.
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Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 40 other countries.
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