Content Marketing Specialist
Utilize research and insights to develop relevant content topics for financial professionals. Develop turnkey marketing campaigns and toolkits that enable our firms to easily execute marketing tactics locally. Create short- and long-form content pieces for web and print in support of marketing goals, from brand awareness to demand generation. Partner with the broader Prudential Enterprise Marketing team to ensure brand alignment and amplify content across digital channels. Monitor content performance and identify opportunities and improvements and optimizing existing content.
2-3 years content marketing experience, preferably with B2B audiences
A strong portfolio self-created marketing content (social, web, print, digital ads, etc.)
Familiarity with accessibility standards for digital content (WCAG 2.1)
Some experience developing campaigns with Salesforce Marketing Cloud or other MarTech platforms a plus
HTML
CSS
Google Analytics
Adobe Analytics
Adobe Creative Cloud
Final Cut Pro
Time Management Skills
Driven and self-motivated
Problem Solving Skills
Flexibility/Adaptability
Detail oriented and highly organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Content Marketing Specialist in 213 Washington St, Newark, NJ 07102, USA is between $56,000 and $77,000. This range is determined by a variety of factors such as experience, employer type, industry, and location.
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Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 40 other countries.
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