Acquisition Marketing Manager (Direct-to-Consumer), Life Insurance

Lead partnership with RAS business partners and other cross-functional teams such as Media, SEO Marketing, Channel Marketing and Affinity Marketing teams to ensure all DTC life insurance lead generation and nurture initiatives are aligned to strategic goals. Support Acquisition Marketing Director to develop of strategic briefs necessary to outline campaign objectives and deliverables needed. Support Acquisition Marketing Director to ensure that campaign messaging / calls-to-action are properly applied to campaign materials and aligned with acquisition strategy. Partner with Data Analytics teams to ensure KPIs are measurable and to continually evaluate and optimize campaign performance. Work with Legal and Compliance teams to ensure all campaign assets meet standards of approval. Stay close to competitor trends and insights to help improve Prudential's competitive advantage.

According to JobzMall, the average salary range for a Acquisition Marketing Manager (Direct-to-Consumer), Life Insurance in 213 Washington St, Newark, NJ 07102, USA is $66,000 to $90,000 per annum. This range also varies depending on the experience and qualifications of the candidate.

Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 40 other countries.