Senior Product Marketing Manager, Academia & Government

At ProQuest, we are seeking a dynamic and experienced Senior Product Marketing Manager to join our team. This role will focus on driving our products and services to the academic and government markets, helping to shape and implement our marketing strategy and increase market share. As a key member of our marketing team, you will have the opportunity to showcase your leadership and strategic thinking skills while collaborating with cross-functional teams to drive growth and customer satisfaction. We are looking for a highly motivated individual with a strong background in product marketing, a deep understanding of the academia and government landscape, and a passion for driving success in a fast-paced and dynamic environment. If you are a self-starter, a creative thinker, and are eager to make a significant impact, we want to hear from you!

1. Develop and execute marketing strategies to drive product adoption and sales in the academic and government markets.
2. Conduct market research and analysis to identify customer needs, competitive landscape, and market trends.
3. Collaborate with cross-functional teams to develop product positioning, messaging, and value propositions that resonate with target audiences.
4. Create and manage marketing campaigns, including email, social media, events, and other channels, to generate leads and drive customer engagement.
5. Work closely with sales teams to develop sales enablement materials, including product presentations, case studies, and competitive analyses.
6. Analyze and report on marketing campaign performance, using data to inform future strategies and decisions.
7. Monitor and track industry developments and changes in the academic and government landscape to identify opportunities and potential threats.
8. Develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
9. Manage and allocate marketing budget effectively to maximize ROI.
10. Lead and mentor junior marketing team members, providing guidance and support to help them achieve their goals.
11. Represent the company at industry events, conferences, and trade shows.
12. Continuously evaluate and improve marketing processes and strategies to drive efficiency and effectiveness.
13. Collaborate with product management to provide market insights and feedback to inform product roadmap and development.
14. Stay up-to-date with industry best practices and trends in product marketing and apply them to the ProQuest marketing strategy.
15. Maintain a deep understanding of ProQuest's products and services, including their features, benefits, and target markets.
16. Act as a brand ambassador for ProQuest, representing the company's values, mission, and vision in all communications and interactions.

According to JobzMall, the average salary range for a Senior Product Marketing Manager, Academia & Government in Karnataka, India is between ₹2,500,000 - ₹3,500,000 per year. The exact salary may vary depending on the specific company, experience, and skills of the individual.

ProQuest LLC is an Ann Arbor, Michigan-based global information-content and technology company, founded in 1938 as University Microfilms by Eugene B. Power. ProQuest provides applications and products for libraries.