DV + Adtech Fundamentals

After graduating from Loyola University Chicago in '22, I started my professional career with an amazing opportunity to intern at NBC Universal. During my time there I was introduced to the world of media ranging from linear and digital to desktop and mobile. I got to experience sales from NBC, Telemundo, and NBC Sports. My internship position was titled Sales Associate, but my time there crossed many paths of sales, planning, marketing, and community engagement. 

From there I entered my first job at Katz Digital Video as an Account Coordinator. In this role, I continued my journey in the media industry helping Ae's input, manage, and monitor campaigns to success. This role has continued my growth in the media world learning so much about digital streaming, analytics of a campaign, and successful client relations.

Loyola University Chicago

*   Updated internal databases with account information to maintain

concise, clear records.

*   Facilitated weekly status reports, project documentation, and client

billing.

*   Monitored campaign performance and collaborated with internal

teams to optimize campaigns and identify underperforming accounts.
  

*   Analyzed invoices to detect discrepancies, duplicate payments, and overpayments.
*   Managed and created client relations to continue partnerships.
*   Used 3P data platforms to pull reports on campaigns and used that information in reports to effectively tell the success story.
*   Used Winmo, Sellercrowd, and other resources to prospect for AE's.
*   Trained new hires to understand, apply, and execute knowledge of campaigns into weekly, monthly, and quarterly reports.
*   Curated client-facing emails to report on the campaign.

Account Coordinator

Prospected for clients on a local and national level through different
types of media.
●
Cold-called clients to engage in conversations leading to meetings and
further planning.
●
Created PowerPoint presentation to display the offerings of the
company on a local and national level.
●
Secured a deal for $10k for a local theater in Arlington Heights to
target a specific audience within a 16-mile radius.

Vanessa Vega

#1 Video-Talent Marketplace

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