Accomplished Business Professional with a proven track record in leading high-growth and start-up companies for over 25 years. Specializing in Executive Hotel Management, Property Management, Operations, Business Development, Sales & Marketing, and Real Estate. Skilled in driving top-line growth and ensuring company stability through innovative business development strategies. Proficient in financial analysis, revenue stream evaluation, and budget management, with expertise in Capital Improvement & New Construction Project Management.
Known for my creative problem-solving abilities, I excel in identifying and addressing process gaps with effective solutions. I thrive in ambiguous situations and am adept at managing conflicts and challenging interpersonal dynamics. Committed to continuous improvement, constantly seeking and implementing best practices both internally and externally. Strong relationship-building skills and the ability to excel in fast-paced environments are key strengths that I bring to any organization.

·        Hold the position of Senior Sales Manager at the prestigious Wedgewood-Houston Boutique Hotel located in the vibrant city of Nashville, spearheading the sales department with dynamic leadership and strategic vision.
·        Expertly executed cross-selling strategies across all Placemakr locations including Nashville, Washington D.C., Virginia, New York City, Texas and Georgia, significantly enhancing brand visibility and revenue streams.
·        Tasked with the comprehensive responsibility of promoting and selling various market segments alongside event and meeting spaces, showcasing a broad and adaptable skill set in sales management.
Key Achievement: Surpassed the first quarter revenue targets by an impressive margin of over $350,000 and have already achieved 97% of my second quarter goal. Notably, I was the driving force behind generating 57% of the hotel’s total sales in the first quarter, underscoring my pivotal role in the organization’s financial success.

Senior Sales Manager

·        Actively seek out and engage with potential buyers, effectively transforming initial leads into scheduled appointments, securing agreements, and executing comprehensive needs assessments to uphold fiduciary responsibilities.
·        Skillfully match clients with properties that align with their requirements, facilitating the selection process, offering guidance to refine their search criteria as needed, and ensuring a tailored approach to home buying.
·        Offer expert consultation to clients throughout the entirety of the real estate transaction process, from the first interaction to the finalization of the contract, advising on market trends, pricing strategies, and financing options to safeguard their interests.
·        Create and maintain extensive listings of properties, complete with in-depth specifications, and employ a mix of marketing strategies including open houses, targeted advertisements, professional networking, and leveraging existing relationships to maximize exposure.
·        Lead the negotiation process with both industry peers and clients, ensuring contract terms are meticulously reviewed for precision and fairness, promoting a transparent and successful transaction environment.

Realtor

·        Spearheaded the launch and management of three single-family communities: 49|TN Residences, 647 Residences, and 780 Townhomes, alongside a multifamily complex, Waterleaf at Old Franklin, showcasing adept leadership in diverse residential settings.
·        Engineered and executed operational budgets in close collaboration with the Regional Manager, ensuring financial efficiency and compliance across all properties.
·        Expertly steered communities to align with stringent budgetary constraints and CC&R’s, demonstrating a keen eye for detail and adherence to fiscal guidelines.
·        Conducted comprehensive month-end financial reviews, including reconciliations, adjustments, and detailed variance analyses, showcasing a strong acumen in financial management.
·        Took charge of the majority of leasing operations and spearheaded all marketing initiatives, significantly boosting occupancy rates and community engagement.
·        Fostered productive collaboration with the Construction Project Manager to guarantee the on-time delivery of homes, fulfilling pre-leased contracts and achieving project milestones efficiently.
·        Managed relationships with vendors/contractors, overseeing project scheduling, billing, and compliance, ensuring smooth operational flow and quality standards.
·        Oversaw the maintenance of all community assets, ensuring top-notch living conditions and upholding property value.
·        Conducted thorough inspections of each home post-construction, guaranteeing quality standards and readiness for occupancy.
·        Led recruitment and training initiatives, building strong community management teams dedicated to excellence.
Key Achievement: Pioneered the new division within EPM, overseeing assets worth over $240M and surpassing revenue targets at each community, underlining a remarkable track record of financial growth and operational success.

Multi-Site Lease-Up Community Director

·        Directed the management and strategic oversight of a local portfolio comprising six (6) properties within the Nashville metropolitan area, ensuring operational excellence and financial performance.
·        Spearheaded the financial planning process, including the preparation of budgets for each property, to ensure fiscal responsibility and resource allocation aligned with company objectives.
·        Led the training and development of key departments including Sales & Marketing, Concierge, Housekeeping and Maintenance, enhancing team performance and service delivery standards.
·        Coordinated and supervised capital improvement initiatives and preventative maintenance plans, ensuring property value enhancement and operational efficiency.
·        Managed the procurement process for Furniture, Fixtures & Equipment (FF&E) and Operating Supplies & Equipment (OSE) for new units, ensuring seamless integration into the portfolio.
·        Oversaw the operation of housekeeping, laundry, and concierge departments, driving service excellence and operational efficiency.
·        Conducted tours and meetings with potential investors, effectively communicating the value proposition and strategic vision of the portfolio.
·        Implemented inventory audit procedures to maintain accurate stock levels and reduce discrepancies.
·        Administered weekly payroll processes, ensuring accurate and timely compensation for all employees.
·        Recruited, mentored, and trained a diverse team of over 30 employees, fostering a culture of continuous improvement and professional development.
Key Accomplishment: Achieved a remarkable increase in property occupancy rates from 33% to 87%. Developed and implemented Standard Operating Procedures (SOPs) and training materials for the Sales & Marketing and Housekeeping Departments, leading to their adoption across the company, thereby standardizing best practices and enhancing operational efficiency.

Assistant General Manager

·        Crafted and executed a comprehensive annual sales strategy aligned with the company's overarching goals and objectives, ensuring a cohesive direction for business growth.
·        Led the seamless implementation of sales protocols and guidelines, fostering a consistent approach to sales activities and enhancing team efficiency.
·        Devised sales enhancement tactics informed by meticulous market research and competitor analysis, pinpointing areas for strategic improvement.
·        Spearheaded the formation and nurturing of a proficient Accounts & Business Development team, empowering them to meet and exceed sales and service expectations.
·        Formulated a focused prospecting strategy targeting key segments such as physician offices, hospitals, businesses, schools, and churches, thereby expanding the client base.
·        Efficiently managed and enriched client relationships through diligent use of the company's CRM system, ensuring a structured and accessible client database.
·        Initiated and championed a strategic blueprint aimed at driving revenue growth, laying the groundwork for sustained financial success.
·        Fostered a collaborative environment within the Accounts & Business Development team to generate and implement client-centered marketing strategies and recommendations.
Key Achievement: Pioneered the innovative Lunch & Learn programs, which dramatically surged sales by 437%, marking a significant milestone in business development and revenue generation. Resigned to relocate to Nashville TN.

Business Development Director

·        Leveraged consultative selling techniques to identify and cultivate sales opportunities, enhancing client relationships through a value-driven approach.
·        Successfully negotiated employment service contracts, collaborating closely with operations and recruiting teams to ensure seamless client transitions.
·        Crafted and executed a targeted prospecting strategy, identifying potential clients and establishing a systematic approach to outreach.
·        Managed and enriched client relationships by maintaining a comprehensive contact and relationship database.
·        Formulated and executed a strategic plan focused on driving revenue growth and expanding market presence.
·        Engineered lead generation and marketing strategies specifically tailored for cultivating new accounts.
·        Achieved significant early success by securing contracts with two major accounts, leading to the creation of two on-site roles within the first six months of tenure.
Key Achievement: Generated over $12 million in sales, securing a position among the top three sales executives.

Business Development Manager

·        Spearheaded a diverse range of services at Occam’s Razor, including marketing, public relations, ad agency services, mobile app development, digital media solutions, event organization, fundraising initiatives, website creation, social media oversight, and creative consulting, catering to a broad client base across northeast Indiana.
·        Achieved significant milestones in advertising sales by producing and securing advertising for annual tourism guides distributed by four Convention and Visitor Bureaus in northern Indiana, enhancing regional tourism exposure and revenue.
·        Delivered comprehensive Sales & Marketing solutions, including consultative services, budget planning, and RFP management, for three (3) premier full-service hotels, reinforcing their market presence and profitability.
·        Conducted meticulous reviews, analyses, and evaluations of all speculative work for pitching, ensuring alignment with client objectives across media, creative, marketing, digital, and branding strategies, driving client satisfaction and loyalty.
·        Led the recruitment, onboarding, and management of 15 dedicated full-time contract employees, fostering a team-oriented environment conducive to creativity and productivity.
Key Achievement: Pioneered the development and launch of two innovative mobile apps, achieving an impressive revenue milestone of over $750,000 in the first year, culminating in the successful sale of the agency in September 2014 and a subsequent advisory role to ensure a seamless transition.

Business Development Director / Co-owner

· Responsible for managing daily hotel operations to achieve planned goals for revenue and profit while maintaining brand standards for guest satisfaction, employee satisfaction, quality assurance, and asset protection
· Based on forecasted monthly revenue, adjust controllable expenses to maintain profit margins and achieve planned monthly NOI; explain the causes for budget variances of controllable expenses and take corrective action to avoid future occurrences and adjust spending to eliminate variance
· Provide the Revenue Management Department with information that includes a market analysis of competitors’ rates by market segment for weekday and weekend and a forecast of local market conditions and special events that may impact occupancy and/or rate
· Budget Preparation, Business Proposals and RFP submissions
· Protect the company’s financial assets by properly administering company policies and procedures for handling cash, credit card, accounts payable, accounts receivable, payroll and all other financial transactions. Also, properly administer company policies and procedures for protecting the safety of guests and employees
· Use business forecasts to manage costs by scheduling labor in accordance with staffing guidelines, control other expenses in accordance with business demand  levels and control utility expenses in accordance with energy management and building operations standards.
KEY ACCOMPLISHMENT: Increased occupancy rate from 37% to 99%

Trudi Williams

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