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King Alfred School

*   Led data governance efforts for the U.S., aligning with global taxonomy requirements to ensure high data quality for Samsung.
*   Supported Samsung in managing campaign data for paid and owned channels.
*   Using Publicis Media suite of products to ensure local and central media teams adhere to standardized taxonomy. Metadata and compliance processes.
*   Maintained quality data dictionaries and confirmed their alignment with media tactics and creatives.
*   Confirming the right information is being completed by media teams to produce meaningful insights.
*   Guaranteeing media teams are able to visualize data in the reporting dashboard or 3rd party planning tools and build reports to derive the right insights.
*   Develop, implement, and manage consistent taxonomy management/development and naming convention within key platforms such as Planning Tool(s), Campaign Framework, ad server, and activation platforms.
*   Data Strategy: Develop the strategic framework for connecting data across all Samsung data sources (i.e., Media Platforms, Production Platforms, CRM, CDP, 3rd Party Tools, etc.) to enable full-funnel reporting and optimization.
*   Network Reporting Utilisation: Ensure all local and central client and agency teams are able to fully leverage the Publicis reporting tools from a strategy and reporting perspective. This will include working with each team to evaluate and update those tools to verify that all strategic elements of their activity can be evaluated.
*   Process and Product Design: Work with internal teams and clients to develop and iterate Data Governance processes playbooks and products to guarantee the highest data quality.
*   Point of contact for local and central media teams in case of emergency and escalation when related to data governance. 
*   Oversee Data Governance associates in managing data dictionaries within platforms in line with changes in buying models & formats.

Vice President Data Governance

*   Supported stack implementation (DSP, SSP, DMP, Social, Ad verification, ad server, site analytics) across all markets/brands.Tech stack and platform architecture definition and maintenance.
*   Defining data collection against planning frameworks.
*   Align global data flows by defining global client naming conventions and taxonomys.
*   Conducted quarterly stack reappraisals.
*   Troubleshooting on ad stack implementation and coordinating an efficient Ad operations hub with the specialist offshore ad trafficking team
*   Supporting the Analytics team in analyzing campaigns via ad server or analytics to enhance insights to the global digital directors.
*   Building and Training clients on the tech stack.
*   Working with Publicis Media partnerships and technology teams.
*   Advise on campaign naming conventions & taxonomy builds.
*   Establish and set up client Playbooks, processes & training for teams.
*   Assist the Global TAAG teams when required as a point of escalation.
*   Billing queries and processes with Google and Publicis.
*   Communicate and collaborate closely with development teams, account management, product, and other teams across the organization for platform builds.
*   Data Governance across naming conventions for reporting implementation

Global Senior Ad Tech Manager - Director

*   Principal responsibility for the setup of clients’ online campaigns into PHD Ad servers of DCM, Sizmek, Atlas, Flashtalking & Celtra.
*   Managed day-to-day workflow and delivery for clients. Ensuring campaigns go live on time and that all implementation is accurate.
*   Troubleshot creative issues and worked with necessary parties.
*   Showcased best practices in trafficking, tagging, reporting, troubleshooting, and innovation.
*   Develop/maintain quality control procedures for the implementation of tracking processes with 3rd party ad servers and clients.
*   Work closely with account teams to understand media plans and create accurate traffic instructions for sites/third-party ad servers and technical specs for creative and production teams.
*   Supervise communications with media, creative, production, and sites to ensure necessary timelines are in place, and work to meet deadlines.
*   Reporting - an accurate and timely compilation of reports, involving using multiple reporting interfaces to derive meaningful data and manipulate it for insights.
*   Create structured accounts for new clients, creating tags that have appropriate naming conventions and taxonomys.
*   Liaise with web developers and clients to ensure that tracking code is correctly implemented on their pages and is reporting correctly.
*   GTM tag implementation on websites and assignments with triggers via CSS content and data layers.
*   Checked Floodlight implementation and audit checks from add-ons and reporting to clarify that the unique variables are passing back the correct information across the websites and that the Floodlights are firing correctly. Added 3rd party pixels when required and removed them once the activity ceased.

Tristan Brindle

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