Currently pursuing my second master's in Computer Science at Northeastern University, I weave insights from my psychology background into my work. With previous UX research experience at Tencent Games and Lilith Games Shanghai in the mobile game industry,  I'm passionate about combining theoretical knowledge with practical insights to create impactful and user-centric experiences.

Northeastern University

East China Normal University

Shanghai Normal University

• Engaged with the product team to establish an intuitive user interface, combining over 10 usability tests for iterative design. Utilized TypeScript with Next.js and Tailwind CSS for front-end development, Kotlin and PostgreSQL for back-end and database management.
• Implemented OpenAPI to define and document backend API endpoints, streamlining communication between frontend and backend.
• Reduced data retrieval time by 40% by integrating the application with Google Cloud Platform APIs, resulting in faster access to various files, including doctor's reports and associated documents.
• Enhanced productivity and efficiency by 50% through the implementation of Zapier for automated request emails and Retool for administrative dashboard development.

Software Engineer Intern

• Led user research for "Age of Empires Mobile" and "Assassin’s Creed Mobile," tailoring UX research plans to their product lifecycles.
Collaborated with Ubisoft and Microsoft to enhance user experience through strategic data analysis.
• Conducted global market analysis and competitive analysis to identify emerging trends and opportunities within the mobile gaming industry. Employed Python to pull relevant data from the Data.ai API, analyzing market dynamics, player behaviors, and competitive scenario using statistical tools like SPSS, R, alongside SQL for efficient data handling.
• Evaluated in-game UI interfaces and components using A/B Testing, covering menus, stats, inventory screens, and in-game HUD elements. Implemented adjustments based on the findings, contributed to a 15% improvement in player retention rates.

User Experience Research Manager

• Led overseas user research for titles like 'Rise of Kingdoms,' 'AFK Arena,' and 'Warpath,' employing surveys, interviews, usability testing, and statistical analysis. Delivered mixed-method analysis-based results, offering accurate feedback during product optimization.
Successfully improved in-game user Net Promoter Score (NPS) by 20% and achieved a 10% ROI improvement in user acquisition, showcasing significant enhancements in player satisfaction and financial performance.
• Delivered insights in the weekly persona monitoring reports, utilized SQL and Tableau for big sample data analysis and data visualization, conducting in-depth assessments that directly shaped the company's strategic direction, ensuring it in active adjustments and staying ahead of market trends.

Tianshu Yang

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