Creative and data driven marketing revenue strategist with a focus on subscription sales and churn management. Experience with billions dollar revenue goals with premium networks like HBO, Starz, Showtime, and MGM+.

Marymount Manhattan College

- Developed DTV satellite and streaming market revenue strategies for premium network sells that included but were not limited to point of sale, offer development, advertising campaigns, re-branding communication and customer segmentation with the purpose of increasing subscriber base and avoiding churn.
- Directed agency and supervised all business aspects of the premium networks training and sales program. This program grew from supporting a few hundred agents to now training over 5k agents in all DTV call centers. Leading to a growth in sales in all of the POS channels which had been flat in the last year
- Directed agency and supervised all business aspects of the premium networks training and sales program. This program grew from supporting a few hundred agents to now training over 5k agents in all DTV call centers. Leading to a growth in sales in all of the POS channels which had been flat in the last year.
-Led offer development strategy by premium channel ranging from positioning, cost benefit analysis, execution and placement in both digital and call center platforms · Developed business models and baselines to measure existing revenue channels aiding in accurately forecasting and measuring growth opportunities.
- Partnered with business analytics team to create segmentation models based on viewership behavior, propensity to churn and demographics in order to maximize targeting strategies on marketing campaigns and ensure efficient messaging tactics to increase subscription and decrease churn

Lead Product Marketing Manager - Revenue Strategy for Premium Channels - HBO Max, Showtime, Starz, MGM+

- Developed omnichannel marketing media solutions based on data-driven customer journey analysis to drive customer retention and sales growth by business vertical.
- Manage the growth of Gannett’s highest billing accounts in the W/SW region by using campaign analytics and data to present growth business opportunities.
- Lead 1st party research studies by vertical to analyze the key motivations of customers to commit to service/product.
- Manage the growth of Gannett’s highest billing accounts in the W/SW region by using campaign analytics and data to present growth business opportunities.
- Helped lead Gannet’s vertical business growth initiatives by creating data-driven go-to-market resources for executives to find business opportunities in the current market.

Sr. Manager, Client Solutions Marketing Strategist

- Developed custom multi-platform media strategies for CNN’s national partners that included but were not limited to; (Disney, Amazon Prime, Hulu, Netflix, Acura, Lexus, Honda, and more)
- Partnered with the Digital Yield and Pricing team to gather recommendations for ad product packaging, pricing, inventory, and plan strategy.
-Managed all facets of new campaign executions from order input, trafficking, optimizations, reporting, invoicing, and end of business review presentations to ensure partnership retention and growth.

Digital Marketing Strategist

- Developed Multi-Million Dollar Local and National Marketing and Advertising solutions for patient recruitment for clinical trials of top Pharmaceuticals with measurable ROI.
- Spearheaded the Hispanic patient recruitment initiative and help create key media partnerships with brands like Univision, Telemundo, CNN & Pandora
-Helped developed Hispanic creative messaging and platform to ensure higher engagement from core audience Created Leveraged data and analytics to understand patient’s journey and created multi-platform media plans to help get clinical trial patient leads.
-Evaluated Campaign data to ensure cost-efficiency and conversions of qualified patient leads for each campaign.

Marketing Strategist |Freelancer

- Created linear media buying strategies for Advertising Sales Account Executives
- Managed the account from project management on production accounts, pulled performance, created end of campaign business review presentations for Univision's Account Executives.
- Manages the agency relationship for all media buys for the top Univision accounts. Worked with (OMD, Zenith, Mediavest, GroupM, Initiative, Horizon)

Tanya Herrera

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