I have successfully led digital marketing, media and sponsorship efforts for the top national brands. Experience managing telecommunication, CPG, retail, health & beauty, spirits, finance and automotive brand marketing. I have managed agency teams and partners, collaborated with internal and external stakeholders, and ensured the flawless execution of marketing campaigns that enhance business results and customer satisfaction. 

I have a strong background in creating and driving national advertising and media strategies for various products and services, as well as managing influencer programs and producing in-depth campaign reports and insights. I have a B.S. in Corporate Communication from The University of Texas at Austin. I am passionate about navigating the evolving digital landscape, prioritizing representation and inclusivity in marketing, and executing data-driven, measurable initiatives. My goal is to leverage my expertise and skills to drive growth and impact for global brands.

Bachelor of Science, Communication Studies, Corporate Communication

University of Texas at Austin

Managing Comcast Business Campaign Planning & Execution
B2C, B2B, Telecommunication

Senior Manager Marketing Communications

managing media plans, implement, bid, place, and optimize ad campaigns across multiple media channels including Digital, Social, Traditional, while ensuring seamless execution of paid media tactics to enhance business results
·        Managed **$80M - $120M** media budget to develop strategic omnichannel plans and executions across national and local TV/STV, digital, online audio, video (OLV), paid social, search and programmatic media, attributing 25% of new customer acquisition to media efforts
·        Optimized digital marketing, resulting in **34% year-over-year reduction in cost per acquisition (CPA)**
·        Utilized data-driven analytics, marketing mix model (MMM) and multi-touch attribution models, to measure impact of campaigns and determine channel mix strategy
o   **10% increase in brand awareness and 6% increase in online conversion** attributed to media partnerships with Amazon, eBay, Snapchat, TikTok, Meta and Google
·        Created integrated multicultural marketing campaigns, resulting in **8% increase in brand consideration** among African American and Hispanic audiences
·        Analyzed competitor marketing, shifted budgets and A/B testing to optimize and enhance campaign performance
·        **Supervised 7 agency team members**, and lead internal all communication between cross functional teams including Brand, Creative/Advertising, and eCommerce to ensure omnichannel cohesiveness
·        Maintained C-Suite level relationships, with CMO and VP of Marketing, and primary point of contact for partner relationships

Lead Strategy Marketing Manager, Digital Media & SponsorshipsLead Strategy Marketing Manager, Digital Media & Sponsorships

Established national and local digital media and advertising strategy for AT&T's new challenger brand, **Aio Wireless**. Developed full-funnel marketing, cross-channel strategies to drive overall brand, acquisition, and eCommerce growth
·        Managed **$120M media and advertising budget** **for TV, online video (OLV), OTT, OOH, paid social, search (SEM and SEO), display and streaming audio**
o   Successfully attributed **395K new subscribers** and **$2.2M revenue** to digital marketing efforts, with **5% increase in brand awareness**
·        Supervised creative and media agency of record (AOR), the design of advertising content, to ensure creative reaches intended audience and amplify Aio’s brand position
·        Managed experiential events, concerts and sports sponsorships, integrating with TV and digital media partners for coordinated multi-channel campaigns
·        Tracked, analyzed and report data from campaigns to uncover insights and refine and optimize both the media plan and the campaign creative
·        Presented reports to internal and external Executive Leadership, highlighting campaign performance and providing clear and actionable recommendations

Shongretta Williams

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