Messiah College

*   Managed 9 e-commerce and B2B clients across diverse industries including software, nonprofits, homegoods, health and wellness, and luxury goods
*   Facilitated workflow optimization between clients and internal agency execution team (25 people) ensuring projects were completed accurately, efficiently, and aligned with core KPIs 
*   Successfully managed timelines and deliverables for 3 website launches, monthly paid social and Google campaigns with budgets over $7,000, weekly database campaigns, and ad hoc client requests
*   Partnered with 3 contracted agencies; auditing and implementing changes on processes and communication
*   Utilized marketing and planning software including Klaviyo, Attentive, Mailchimp, Jira, and Bugherd
*   Initiated end-to-end project implementation, assessing resources, capacity, deadlines, and milestones throughout each project

Project Manager

*   Managed 40+ accounts, owning an average of 30 distinct projects and initiatives at a time
*   Developed timelines, strategy, and execution for digital and print assets including email, app, SMS, web, social, signage, and merchandise 
*   Created data-based, story-driven personas to equip upper leadership with strategic direction for the organization
*   Researched demographic, psychographic, and behavioral data to develop target personas, and utilized data for a comparative analysis between target and current audiences
*   Developed content marketing plans for video, email, print, and social media channels
*   Coordinated strategy, execution, and analysis for a daily, global email marketing newsletter with an audience of over 150,000
*   Initiated and maintained collaboration between internal team of 30 writers, designers, videographers, photographers, social media managers, and web developers
*   Owned and maintained all scheduling and planning tools for MarComm team
*   Worked with cross-functional teams to execute global events and campaigns including events that brought in over 130,000 people
*   Trained, managed, and mentored marketing interns on systems and processes

Marketing Coordinator

*   Led an influencer evaluation project, using social listening tools to identify effectiveness of current influencer roster
*   Identified YouTube trends among family-friendly influencers, and pitched partnerships between influencers and new product lines
*   Supported brand publicity team across brands including NERF, MARVEL, STAR WARS, HASBRO GAMING, and PLAY-DOH at industry events such as VidCon and San Diego Comic Con
*   Conducted and summarized daily industry research, distributed to 40+ employees representing a cross-functional team of Legal, Investor Relations, and Global Product Acquisition
*   Managed day-to-day communication between industry trade leaders such as TTPM, Toy Insider, and Oppenheim Toy Portfolio

Global Communications Intern

*   Developed marketing plan for a local franchisee including research, tactics, and KPIs for a new loyalty program
*   Wrote press releases featured on media outlets such as Bake Magazine and QSR with 160,000+ unique monthly visitors
*   Created consumer profiles for target audiences to enhance the customer oriented strategy, used in new franchise owner training programs

Marketing Intern

Sara Mammano

English

Native or bilingual proficiency

Marketing Strategist | Project Manager

Sara Mammano

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