Ryan checking in. Still setting things up, but open to networking and opportunities.

*   Marketing tool management; HubSpot, WordPress, SEMRush, AHREFs, Trello, Screaming Frog, Google analytics, search console, tag manager, Bing webmaster tools
*   AI tool management; ChatGPT, Claude, RivalFlowAI
*   Extensive keyword planning, research + analysis
*   Competitor research
*   On-page optimizations (product pages, supporting pages)
*   Collaborate consistently with developers to enhance page speed, slow areas on the site, and areas where we can implement CTAs and call-outs
*   Collaboration with writers, editors and content managers
*   URL restructure & category creation
*   Dashboard/deck creation & presentation
*   Evaluated internal website metrics to make content decisions
*   Identified multiple website issues + web developer collaborations to fix issues
*   Identify weekly + monthly search trends with actionable insights
*   Weekly data analysis and traffic monitoring
*   Review new content before and after publishing to ensure it’s up to EEAT and SEO standards
*   Developed a strong understanding of search engine algorithms, ranking strategies, and various areas of SEO
*   Help improve overall organic search results with more traffic and conversion rates

Senior SEO Specialist

*   Keyword planning, research + analysis
*   Competitor research + analysis
*   Data analysis; identify trends, traffic sources, areas of improvement + more
*   Website/article analysis, strategy and on-page optimizations
*   On-page article edits and reorganization
*   Interlinking strategies implemented
*   Helped bring 100’s of articles up-to-date dating back to 2016

SEO Editor

*   Keyword planning, research + analysis
*   Competitor research + analysis
*   Backlink disavowing - identifying bad/spammy backlinks
*   Landing Page, Product & Blog On-Page Optimization - Implementing interlinking strategy, balancing EMA/VEMA’s, image optimizing, content updates, etc.
*   Improved organic search results, legibility, page load speed, and image quality
*   Outline Creation for Blogs - keyword research, analyzing content, content structure/flow etc.
*   Product Page Creation - coordinate COA’s, images & copy. Implement copy & optimization.
*   HUB Page Creation - created, uploaded & maintained HUB pages aimed at driving in more traffic
*   Article Editing + Publishing
*   Identify grammatical errors throughout the website for proper brand image & accuracy
*   Parasite planning - anchor text ratios, backlink budget, outline creation

SEO Specialist

*   Optimized original website content to SEO standards
*   Improved organic search results, legibility, page load speed, and image quality
*   Implemented on-page/off-page SEO techniques to new (and old) blog posts
*   Keyword research, analysis, and implementation
*   Identified weekly search trends, target audience
*   Competitive research & analysis
*   Link Building - Manual outreach, internal linking, blog and website submissions/citations
*   Drafted, curated, and submitted multiple press releases
*   Wrote original, informative content for blogs and articles; landing page creation
*   Evaluated internal website metrics to make content decisions

*   Created and scheduled all daily content across all social media platforms.
*   Designed social media strategies that focused on acquisition/retention objectives.
*   Developed content to drive engagement and conversion.
*   Delivered community insights to drive the content and engagement strategy.
*   Provided insights and analysis on KPIs and performance metrics.
*   Contributed to the ambassador marketing campaigns, which operates over 170k ambassadors.
*   Consistent communication with both clients and ambassadors daily via phone, email & LiveChat

Social Media Coordinator

*   Assisted management of 4 E-commerce sites 
*   Implemented on page and off page SEO techniques. 
*   Keyword research to drive traffic and potential sales, monitored daily activity via Google Analytics 
*   Ensured original blogs and content along with new updates were all up to SEO standards
*   Content creation (blogs) and weekly site updates.
*   Gathered monthly Analytic reports to monitor goal completions, new vs. returning users as well as overall sales. 
*   Contributed to light social media updates via Twitter, Facebook, Pinterest and Instagram.
*   Kept forecast to anticipate low stock levels, added & removed inventory when necessary
*   Uploaded new products - adjusted pricing, image edits & meta tagging 
*   Fixed any bugs and/or issues

Ryan Beckstein

#1 Video-Talent Marketplace

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