With almost 15 years of experience as a marketing professional, I have successfully implemented innovative strategies for both B2B and B2C companies across various industries. Having worked with both in-house teams and agencies, my passion lies in driving impactful campaigns that engage audiences and deliver measurable results.

University of California, Davis

●     Responsible for the overall marketing strategy, aligning efforts with business goals, collaborating across regions and teams, and providing insights to leadership
●     Lead the execution of marketing initiatives, including high-target email campaigns, product launches, website optimization projects, and paid advertising, contributing to over $6M in marketing-influenced closed deals
●     Shape and oversee content and brand strategy to improve brand consistency and ensure a seamless customer experience across marketing channels
●     Drive social media strategy and publishing across platforms, successfully growing LinkedIn followers by 20% while enhancing brand visibility and engagement
●     Manage marketing team members, vendor relationships, technology, CRM workflows, and data accuracy to ensure smooth workflows and enhance operational efficiency

Associate Marketing Director

●     Oversaw client relationships for seven B2B/B2C accounts, staying informed of each company’s business goals, brand direction, competitors, and market landscape
●     Grew existing business by seeing and recommending opportunities to deliver additional services to existing and new clients
●     Led planning and execution of multi-channel media campaigns and creative development, working closely with in-house strategic, media and creative teams
●     Planned and successfully launched two refreshed brand identities and websites, four digital media campaigns, and creative for one B2C product launch in 2022
●     Trained and supervised Account Executives to nurture team and encourage project ownership and strategic thinking on behalf of our clients
●     Managed all financial aspects of accounts, having ultimate responsibility for profitability at both the account and project level

Senior Account Supervisor

●     Collaborated with business leaders, internal marketing teams, and vendors to develop annual marketing plans, promotional campaigns, and budgets
●     Managed and executed innovative marketing strategies through digital media, content marketing, and special events to drive brand awareness, lead gen, and brand loyalty
●     Oversaw marketing team to ensure high-quality content, consistency, and brand adherence across PR materials, performance snapshots and business collateral
●     Supervised daily operations and SEO for the company’s four websites with a focus on improving user experience and site analytics
●     Implemented content marketing strategy and editorial calendar to nurture client relationships and increase brand awareness, resulting in nearly 800% increase in site traffic and 6x increase in email campaign open rates
●     Repositioned financial advisory division’s brand identity to attract new client profiles by redefining its value proposition, refining the messaging, and redesigning the website

VP - Marketing & Communications

Monica Castillo

English

Strategic Planning

Data Analysis

Marketing Strategy

Market Research

Keyword Research

Budget management

Content Creation

A/B testing

Digital Marketing

Event Planning

Analytics

Google Ads

Social media management

Brand management

SEO/SEM campaigns

Team Leadership

Digital advertising

Campaign development

Campaign optimization

Stakeholder management

Ad copywriting

Conversion tracking

Product

Paid Search

Remarketing

Communication

Conflict Management

Conflict Resolution

Emotional Intelligence

Leadership

Time management

creativity

Critical thinking

Attention to detail

Teamwork

Adaptability

Problem-Solving

Consistent

Positivity

Monica Castillo

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