Originally from Finland, I have studied and worked across Europe, gaining strong analytical and interpersonal skills and deep knowledge of the fashion system. Now I am looking for the next opportunity in Paris.

Masters degree focused on fashion business, marketing, branding but with a holistic approach including also courses such as fashion history, trend forecasting etc.

Sapienza Università di Roma

Bachelor of Science in Economics and Business Administration

Turku School of Economics at the University of Turku

Currently working as a Merchandise Manager in the About You premium buying team. Reponsible for optimal assortment management in-season; Close collaboration with key suppliers, buyers and logistic providers to optimize stock levels by managing reorders and returns. Analysis and reporting on assortment performance. Management and coordination of supplier master data.

Merchandise Manager

Working in Vans EMEA DTC merchandise planning team. Pre-season financial planning and building the seasonal assortment in collaboration with the buying team for all DTC channels (Independently managin Accessories category). Weekly and ad hock reporting/analysis, presenting in the weekly trade meetings, promotions management, NOS assortment management, and cross functional alignment with other teams to assure an efficient go to market process.

VF International_ ReferenceLetter.pdf

DTC Merchandise Planning Assistant

Internship in Karl Lagerfeld EMEA weholesale team. Supporting in managing all European accounts. Daily communication with other departments to manage and solve accounts' requests (operations, finance, marketing and e-com etc.). Organizing and coordinating the buying season and showroom in the Paris HQ. Driving buying appointments and supporting in the operations and budgeting of the showroom season. Creating sales reports and analysis on weekly and monthly basis.

Wholesale Intern

Internship in Reebok EMEA ecom buying team. Pre-season preparation containing seasonal analysis and setting up/organizing assortment information. Alignment with all key stakeholders prior to actual online introduction date to drive timely and efficient go live process. Providing weekly reports and supporting in product ranging, forecasting and planning processes.

Miikka Jaakkola

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