Google Analytics Certification

Google Ads Search Certification

Google Ads Display Certification

Search and Conversions for Agencies: A Data Driven Framework

LinkedIn Marketing Strategy

LinkedIn Marketing Solutions Fundamentals

Advertising and Marketing Communication Strategy

Digital marketing professional specializing in analysis and reporting. A dedicated worker who combines proficiency in analytics with a strategic marketing mindset to drive results.

Graduated _cum laude._
Relevant Courses: Business Analytics I, Business Analytics II, Computer Science I, Computer Science II, Python Practicum

George Mason University

Cornell University

*   Analyzed and presented comprehensive campaign performance data through decks to guide overarching strategies for a CPG company that operates on a global scale.
*   Conceived and executed multiple experiments to improve the performance of managed campaigns, including a recent consolidation strategy that increased conversions and decreased cost per conversion by over 100% each.
*   Implemented a new lead generation strategy for the agency to grow qualified business inquiries by 89% over a period of 2 months.

Digital Associate

*   Created reports for several clients through Looker Studio, analyzed data to generate actionable insights, and executed strategies based on these to advance client goals.
*   Managed technical and on-page SEO projects to increase organic web traffic by 100% year over year for our CPG client.
*   Led a client account, overseeing communications, ad spending, strategy, and reporting. Drove an additional 34% more leads from paid media year over year.

Junior Digital Associate

*   Routinely reviewed campaign performance data across multiple accounts to optimize toward client goals and eliminate wasted ad spend..
*   Thoroughly researched industries and target consumer behavior to determine the best audiences to target for multiple clients
*   Conducted keyword research, technical search engine optimization audits, user experience audits, and a competitor audit for several different clients to inform future strategies.

Assistant Digital Associate

*   Initiated and managed a number of projects, including a yearly marketing plan, website redesign, and facility restorations to grow revenue year-over-year by 39% in 2021. 
*   Oversaw organic social and email marketing strategies to grow the online audience by 248%.
*   Launched over 25 paid social advertisements, reaching over 300,000 people and gaining more than 1,000,000 impressions to improve awareness of the brand.

Maya Andrews

#1 Video-Talent Marketplace

Ready to discover your perfect career?