10+ years of experience in Advertising & Communications.
Responsible for the strategy, management, and execution of advertising campaigns and brand activations for significant clients such as Heineken, Diageo, Havaianas, LATAM Airlines, Microsoft, and MasterCard. Professional experience focused on project management and creative planning in ATL/BTL projects, including collaboration with PR/influencer agencies.

ESPM

● Conceptual and creative development of brand experience activations and events for main clients, using a variety of live marketing tools, as well as creating PR stunt activations and digital content strategies.
● Storytelling and presentation design, including presenting to senior executives and brand directors.
● Project management skills and direct interface with local/global clients, coordinating the process within the agency and with other business partners (primarily ATL/PR agencies);
● Desk Research, coolhunting, and trend analysis, looking for market trends and business opportunities.
  
**Key Clients:**
Diageo (Tanqueray, Smirnoff, Johnny Walker), Heineken Group (Lagunitas, Amstel & Tiger Beer), Meta (Instagram and Facebook), Red Bull, Doritos, and Netflix, among others.
  
**Highlights:**
**\-** Projects at Brazil's largest music festivals, such as Lollapalooza, Rock In Rio, and The Town.
\- Launch of Lagunitas' brand in Brazil, presenting TapRoom São Paulo.

Senior Creative Strategist

● Manage critical projects for Diageo, with a focus on product launches, advertising campaigns, social media, and event coverage;
● Direct interface with local and global clients, agency departments, and other business partners (primarily PR agencies);
● Coordinate Diageo's annual strategy and lead market research and consumer analysis projects;

Senior Account Supervisor

● Responsible for clients such as LATAM Airlines, Microsoft, General Mills, Mastercard, TIM Mobile, Tiffany & Co, Colgate-Palmolive, Advil, Salvation Army, and Hospital of Love (NGO).
● Direct interface with local and global clients, agency departments, and other partners;
● Briefing development, follow-up, and budget control.
● Internal projects to operational optimization of the team;
● Analysis and monitoring of online campaign results for better metrics and optimization;
● Direct interface with LATAM global agency (Graphene Chile) and McCann London;
● Special projects to launch Xbox products at trade shows and events, and launch of LATAM Airlines and LATAM Travel brands in Brazil, after the merger of LAN and TAM Airlines in 2015.

Manoela Amarante

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