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Pierpont Communications 2022 Externship Program Certificate

This is Mackenna. My profile's not fully fleshed out yet, but I'm actively exploring the platform.

I am a current full-time student at the University of Alabama, studying Public Relations and Communications. I will graduate in May 2023.

The University of Alabama

• Selected for prestigious internship with extensive hours and traveling while organizing amateur
golf tournaments
• Conducted post-game interviews with players and utilized Adobe Premiere Pro to create digital
content for various social media outlets
• Conceptualized and designed mock-ups of a logo and brand identity guide for a future branch • Wrote and published daily press releases to newsletter and website
• Developed marketing strategies to implement on social media outlets

Media, Marketing & Communications Intern

• Chosen to be a member of the #1 student-run public relations firm in the nation,
affiliated with PRSSA
• Research client’s needs to create content calendars and copy for web and social outlets
• Collaborate with design team to develop a creative strategy for creating graphics, website data
and social media posts while meeting assigned deadlines
• Create a brand identity guide as part of client’s rebranding process

Copywriter

• Proposed innovative new ambassador program designed to increase social media presence across
platforms and led the program, frequently communicating with ambassadors • Increased followers by 20%
• Drove marketing initiatives to increase product visibility and sales
• Designed and rebranded presence on social media platforms
• Collaborated with models on photo content and created graphics for social media and website

Social Media Manager

• Created content for social media outlets such as Instagram, Facebook, Pinterest, and Twitter
• Upheld brand presence to keep audiences engaged and interested
• Connected and networked with other company branches in a highly collaborative environment

Graphic Designer

• Managed our team to ensure that each member meets deadlines
• Created video and photo content for Instagram and Facebook
• Regularly maintained and updated the website with fresh content
• Presented the organization of 400+ members to potential new members to gain their interest and create relationships

Assistant VP of PR and Marketing

• Utilized tools such as Canva and PicMonkey to create engaging content for social media platforms 
• Created content calendars to provide team members with a detailed schedule
• Conceptualized, wrote, and proofread a story that was published in the magazine

Social Media Team and Writer

• Strengthened non-profit skills and communication methods
• Composed newsletter articles and highlights using PicMonkey and Mailchimp
• Proofread publications to be presented on web outlets for clients
• Assisted in research for story writing and web articles

Mackenna Carney

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