Digital Marketing Expert with 10 years of experience in supporting businesses digital strategies and growth through Project Management, SEA, SEO, Social Media & Marketing automation.

\- Complete redesign of the UK/FR Websites
  
\- Improved online lead generation by 200% through the conception and deployment of Google Ads campaigns & landing pages.
  
\- Social Media Content Management : Graphic, Video and Copywriting content creation & scheduling. Doubled the amount of followers through increased post frequency and relevancy.
  
\- Product Marketing: Copywriting of Blog posts, product pages, spec sheets, proof-reading of PR content.
  
\- Marketing Automation: Pardot / Salesforce / Wordpress integration, email design, scheduling & engagement studio. - Wordpress Management: Content Management, SEO, Optimization.

Digital Project Manager

\- Lead Generation: Design & Management of SEA campaigns and conversion funnels, improved conversion rate by 3%.
  
\- Complete redesign of the company website to move from a product-based approach to a customer-based design.
  
\- Implementation of a CRM solution to improve sales efforts.
  
\- Marketing Automation: Integration of Emailing, CRM & Website solutions for improved efficiency.
  
\- Wordpress Management: Content Management, SEO, Optimization.

\-Copywriting for various projects and clients
\- SEA / SEO
\- Digital Strategy Consulting
\- Social Media Management
\- Market Research and Competitive Analysis for clients
\- Content Creation: Blog / Websites / Videos

Digital Project Lead

\- Clients advising (SEO / UX / Marketing Automation)
\- Emailing: Copywriting / Design / Template coding
\- Facebook campaigns management
\- Campaigns reporting: Click/lead, CPL, CPM
\- Website migration to wordpress: full setup of the solution.

Laurent BOUTINAUD

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