Currently a Director of Analytics at Horizon Media where I oversee the Analytics practice across 5 clients, spanning several verticals.  Responsible for measurement strategy to inform over $500MM in media spend annually.

Loyola University Maryland

·        Built trusted and high performing team with frequent promotions, low attrition, and positive departmental recognition.
·        Partner with clients to develop learning agendas where bespoke solutions are identified to answer key business questions.
·        Drive revenue for Horizon’s proprietary Advanced Analytics Suite of solutions by showcasing relevancy and value to clients.
·        Bridge silos between Advanced and Client Analytics team by integrating relevant solutions into the measurement plan.
·        Onboard new business to Analytics practice, develop trust among clients, and manage relationships through the engagement.
·        Transformed client team to new departmental structure that enhanced fluidity between resources to maximize output.
·        Subject matter expert on campaign performance impact, including: brand trackers, media-driven attitudinal lift, and foot traffic.
·        Partner with media planning and brand strategy teams to craft measurement framework that defines campaign success.
·        Responsible for end-to-end restructuring of key client analytic practices, including data processing and reporting approaches.
·        Oversee quality of Analytic deliverables; build trust with business solutions, media planning, and the external client teams.

Lauren Rich

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