Based in Nashville with experience in New York City and Chicago, including at: Live! Hospitality & Entertainment, Outback Presents, The Chicago Theatre, Nickelodeon, Sesame Street, and USA Network

Graduated cum laude from Loyola University Chicago with a B.A. in journalism and a minor in management

Graduated cum laude with a 3.6 GPA
Minored in business management
Interned at CBS (WBBM-TV)
Inducted in Society of Professional Journalists
Anchored and produced Loyola News Chicago
Certified in post-graduate master class for Media Managers
Invited back to speak to journalism students

Loyola University Chicago

● Led manager and agencies to market Nashville Live! (DraftKings Sports & Social, PBR Cowboy Bar, Gallery Event Space)
● Executed all marketing for Sports & Social at The Mall at Green Hills and PBR Lockhart Smokehouse in Huntsville, AL
● Generated $700K in sales, 2.3MM social-media impressions, and 10 sold-out events in 3 months within $100K budget
● Managed sponsorship fulfillment and communication with DraftKings, Professional Bull Riders, Molson Coors, and Red Bull
● Partnered with Sony Music and WME to promote concerts (Restless Road and Tanner Adell) and awards-viewing party

Director, Marketing

● Strategized and executed 600+ marketing plans for comedy and music tours, festivals, and shows in North America (Bert Kreischer, George Lopez, Iliza Shlesinger, John Crist, Nikki Glaser, Steve-O, Jon Pardi, Playboi Carti, Justin Moore)
● Maintained an average of 85% sold-out shows while simultaneously promoting 30+ artists at 250+ venues, including arenas
● Optimized paid, digital-media campaigns across 8 platforms and used data / learnings to maximize ROI and event sales
● Conceptualized and negotiated media buys, marketing activations, and promotional partnerships for all shows

Manager, Marketing Strategy

● Implemented all marketing to drive sales for 300+ events in the 3.6K-seat venue, generating $54MM in ticket sales (Diana Ross, Jerry Seinfeld, Kacey Musgraves, Madonna, ‘Twas the Night Before... by Cirque du Soleil, Jason Mraz)
● Developed and published social-media content and increased engagement by 500% across 8 platforms in 12 months
● Managed chicagotheatre.com and onsite digital signage accumulating 3.6MM impressions per month and all emails
● Led tourism marketing efforts of The Chicago Theatre’s daily Marquee Tour achieving $100K in annual profits

Manager, Marketing Strategy & Customer Engagement

● Served as Project Manager to create B2B marketing collateral across 15+ television properties for 180 countries (SpongeBob SquarePants, Teenage Mutant Ninja Turtles, JoJo Siwa, PAW Patrol, Shimmer and Shine, Nick ‘90s)
● Refreshed brand’s iOS application for sales executives to efficiently navigate during million-dollar licensing deals
● Attended Las Vegas Licensing Expo and Brand Licensing Europe to manage presentations, events, and booths

Senior Coordinator, International Franchise Management

● Oversaw consumer-product development of 30+ partners in U.S. and Canada, accounting for $2MM in revenue (Apple & Eve, Crocs, Delta Children, Payless ShoeSource, Tervis, The Land of Nod \[Crate and Barrel\])
● Expanded Sesame Street’s licensing by 25% at both Las Vegas Licensing Expo and New York Toy Fair

Coordinator, Domestic Licensing

● Collaborated with strategic partners, Public Relations, and Social Media to promote USA Network shows (Mr. Robot, Suits, Colony, Chrisley Knows Best, Queen of the South, donny!, Playing House, Royal Pains)
● Coordinated brand-marketing events at New York Comic Con, Tribeca Film Festival, SXSW, and Google

Kristen Jones-Pettit

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