I am a highly observant, highly motivated college student studying at the Wharton School of Business at the University of Pennsylvania concentrating in Marketing and Finance. I am extremely multifaceted, mathematically inclined, and good with numbers. I am a highly skilled artist with an eye for detail. I am sociable, funny, easy to work with, and committed to making a huge impact on the world one goal at a time.

I attend the Wharton School of Business at the University of Pennsylvania where I major in Business Economics and concentrate in Marketing and Finance. I plan to pursue a career Marketing.

University of Pennsylvania Law Review

As Head of Marketing, I managed the branding of the clothing brand DONEBYWHO. I created and maintained the upload schedule for the brand's social media. I did outreach to influencers, athletes, and YouTubers who I thought would help elevate the brand and bring attention to the brand from its core consumers. Part of my job was also to help with the creative direction of the brand to make sure that the brand was staying marketable. As an artist I also helped to create some of the collections.

I curated the main Instagram and secondary Instagram pages for the brand and managed the customer service email for the brand.

Picture of the Brand's Instagram

Here is a catalog of the different graphics that I have designed for the DoneByWho brand as Head of Marketing. These graphics are meant to capture the spirit of the brand and help communicate the consumers that we are a fun and quality committed brand. I believe these logos and graphics helped make the brand successful and is why our customers are so loyal.

Catalog of Graphics Designed

I designed and continue to redesign the website of the DoneByWho Brand. Here is a quick walkthrough of the website. The whole point of the website is to be simplistic ans straight to the point. The DoneByWho brand revolves around letting the clothes speak, so the simple website design allows customers to start shopping in a single click after landing on the home page.

Quick Tour of Brand Website

This is a screenshot of an outreach email that was successful.

Kelile Southwell

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