Hi! My name is Kayla and I have been a digital marketing professional for a little over a year now. I specifically work in the field of SEO and SEM Analysis. As an adventurous and outgoing person I thrive in a dynamic nature, where I can consistently seek innovative strategies to enhance brand visibility and drive measurable results.

Took some marketing courses in college as well.

University of Connecticut

*   Orchestrating seamless integration of SEO and SEM platforms for new clients, while deftly maintaining and optimizing existing accounts for sustained growth.
*   Devising dynamic marketing strategies across a wide array of platforms, including industry-leading tools such as Google Ads, Google Tag Manager, Google Analytics, Google Search Console, Screaming Frog, CallRail, Google Data Studio, and other cutting-edge digital marketing platforms.
*   Leveraging website analytics to harness actionable insights, architecting targeted marketing campaigns that yield long-term results and fuel organizational success.
*   Meticulously evaluating clients' websites to assess performance metrics and enhance search engine rankings, fostering enhanced visibility and organic traffic.
*   Demonstrates a commitment to professional development, diligently staying up to date on the latest SEO and SEM trends and guidelines, ensuring maximum reach and conversion rates to maintain a competitive edge in the ever-evolving digital landscape.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Analyst

*   Spearheaded the creation and implementation of highly effective marketing strategies, speciQically tailored to penetrate and capture a lucrative segment of the commercial business market.
*   Architected strategic marketing initiatives with a laser focus on acquiring new clients, leveraging a comprehensive understanding of target demographics and industry dynamics.
*   Demonstrated exceptional resourcefulness and a thirst for knowledge by independently mastering over 15 insurance platforms, intricate insurance products, and complex underwriting guidelines within an impressive span of just six months.
*   Skillfully managed various stages of lead progression, seamlessly orchestrating prospect nurturing and conversion, resulting in a robust sales pipeline and increased business opportunities.
*   Consistently achieved outstanding sales performance, surpassing monthly sales quotas with remarkable proficiency, driving premium sales to the tune of $50,000 per month.

Marketing Director and Certified Insurance Agent

*   Streamlined operations, ensuring exceptional service delivery in a large cooperative-working organization.
*   Managed client relations, accounts receivable, internal staffing, and client contracts with precision.
*   Maintained proactive communication with corporate management, addressing concerns and escalating client issues promptly.
*   Orchestrated successful community events for over 100 attendees, adhering to strict schedules and budgets.

Kayla Skrzyniarz

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