With a decade of experience as a brand and product marketer, I’ve worked both at B2B software brands as well as DTC startups across wellness, tech and lifestyle – and I couldn’t be more excited about your Senior Marketing Manager role. 

In my current role as Director of Marketing and Partnerships at My Girl Wellness, I’m responsible for maximizing revenue, ROI and brand affinity across all customer touchpoints – including paid advertising, social, influencer, email and partnerships. In the past year, I have developed and executed go-to-market strategies for 10+ product launches across 4 new verticals, leveraging customer and market insights to ensure success. 

Prior to My Girl Wellness, I was the Director of Marketing and Partnerships at Vejo, where I led full-funnel marketing programs, and was instrumental in building the brand from pre-revenue to an 8-figure run rate in just one year.

Before shifting to the brand side, I led B2B brand and product marketing programs at AppOnboard, a low-code development software that powers interactive advertising experiences. Through Series’ A and B fundraises, I was responsible for marketing projects across email, social, partnerships and events – including a 250+ guest event and panel in partnership with Google.

I thrive in fast-paced, collaborative environments that challenge me to think creatively and solve problems quickly, all while maintaining the obsessive attention to detail needed to bring high-stakes campaigns to life. 

I would love the opportunity to discuss how I could contribute to the continued success of Intuit!

_Bachelor of Arts in Communications_
Minor in Film Production

New York University

*   Lead strategy and execution of marketing campaigns across all customer touchpoints, including but not limited to paid advertising, email and social, influencer, partnerships, and events
*   Spearhead new product launches and develop go-to-market strategies, including end-to-end execution of 10+ product releases across 4 new verticals (skincare, sexual wellness, energy, hormone health)
*   Develop and manage omni-channel marketing calendar; drive alignment across internal and external stakeholders
*   Amplify creator partnerships, including a co-branded influencer product collaboration that quickly became My Girl’s second best-selling SKU within 90 days of launch
*   Maximize organic channels, doubling revenue with minimal increase in marketing spend 
*   Implement insights-driven creative and messaging strategies, ensuring consistency across all channels 
*   Manage brand’s first-ever paid marketing strategy; onboard agencies, set KPIs, manage creative production and monitor performance, delivering a 10x MER and 3x ROAS
*   Orchestrate community engagement initiatives, resulting in 5x+ growth across owned channels (email, SMS, social)

Senior Director, Marketing and Partnerships

*   Responsible for maximizing revenue, channel growth and brand affinity through integrated marketing campaigns across all core channels, including but not limited to email, SMS, social, paid advertising, and affiliate
*   Drove key initiatives that grew revenue from 0 to 8-figure run rate in 1 year
*   Oversaw in-house team members and external agency partners across all marketing functions, ensuring strategy alignment and performance
*   Pioneered new marketing channel development; unlocked incremental revenue via both SMS and affiliate channels, growing each channel from 0 to 7-figure run rates respectively
*   Reported directly to Chief Revenue Officer, working cross-functionally with Operations, Tech and Creative to bring omni-channel campaigns to life
*   Led GTM campaigns for new product launches; guided product positioning, messaging and channel-optimized content strategies
*   Programmed and managed monthly marketing calendar; drove alignment across key stakeholders and teams

Vejo

_(Previous roles at AppOnboard: Dir. of Business Development, Senior Dir. of Global Business Development)_

*   Developed and implemented brand communication strategies around key milestones including acquisitions, fundraising ($54M USD) and new product launches
*   Drove brand partnerships, including a first-of-its-kind program with Google and a dedicated placement within the Google Play Store
*   Established and maintained valuable client partnerships; was the key client contact and main brand representative at domestic and international conferences  
*   Instituted content and community building strategies to drive new customer growth and engage a mailing list of 500K+; launched _AppOnboard Academy_, an educational program and online community resource for clients

VP, Marketing

*   _Raised a $700K seed round; managed teams across design, marketing and product_ 
*   Spearheaded app launch; owned influencer marketing, press, email and paid campaigns, hosted 300+ guest launch event

Katherine Weinstock

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