University of Adelaide

masters degree in media, public relations and social media From Sydney University in Australia.

Sydney University

University of Southern California

Represent SDSU Business of Wine and Beer programs in government affairs activities, including advocating association positions through contact with legislators, legislative staff, lobbyists and community groups.
· Work closely with the SDSU Business of Wine & Beer Program Director, to execute annual marketing plans, including program management, course development, advertising, event activations, and PR/social media/digital strategies.
· Actively assist with new student recruitment, selecting and coaching instructors and advisory board members, as well as interviewing and recommending replacement and backup instructors.
· Provide industry viewpoint for titles, curriculum, course outlines and content, identifying new classes as needed for program development.
· Create budget planning and implement cost effective instructional curriculum, staff development and teaching methods, aligned with federal and state standards.
· Serve as primary contact for appointed agencies (PR, digital, socia

SDSU BUSINESS OF WINE & BEER PROGRAM DEVELOPMENT MANAGER

Created, wrote, designed and taught San Diego State Universities first course in Vineyard Management.

· Redesigned and produced original learning modules for classes, taught in Intensive French wine, Intensive Burgundy wine and Wines of Australia.

· Represent San Diego State Universities business of wine program, on boards, panels, committees and speaking engagements, in all areas related to wine, viticulture and wine business.

· Teaching and mentoring: teach courses fitting to the business of wine program, which covers topics such as innovative approaches for the study of wine business and associated subjects of wine marketing and viticulture.

INSTRUCTOR PROFESSIONAL CERTIFICATE IN WINE

In charge of developing comprehensive marketing functions and Public Relations programs, from initial investigation of opportunities, through the development of product support material, the execution of market based programs into the various channels of distribution; which include local, interstate and offshore distributors, wholesalers, mail order, cellar door and retail.

· Wrote press releases and tasting notes for distribution to wine writers, which lead to stories in: The Press Enterprise, LA Times, Boston Globe, Laguna Beach Art Magazine and various Influencer social media sites.

· Developed tasting room and wine club strategy for 20% increase in online wine sales.

· Developed PR, social media and website strategy and managed all PR activities: wine submissions to wine competitions and trade magazines, created and maintained spec sheets and all brand materials.

MARKETING & PUBLIC REALTIONS MANAGER

Researched, wrote and developed briefs and press releases, used to lobby the Australian government for wine and viticulture industry grants, which helped to secure government funding for the Charles Sturt University Wine Science programs.

· Selected a disabled commercial site with a growing wine consumer target market; lobbied the local city council, obtained council approval, permits and licenses to expand business for the creation of a new tasting room for Charles Sturt Wines on a rural CSU campus.

· Wrote and created successful submission which won the 2010 inland tourism award for wineries, distilleries & boutique breweries.

· Managed digital marketing plans and activities with agency partners on PR, sponsorship/event opportunities and coordinated successful execution.

Marketing Manager

Created an original Wine brand, marketing strategy and winery business plan with financial planning for Luke's Wine, which has since grown to include beer and spirits.

· Entrepreneurial and agricultural background represents a solid educational foundation paired with extensive hands-on training, continuous growth and progressive responsibilities encompassing viticulture and vineyard management to winery administration.

· Negotiated deals and sold surplus wine grapes to boutique wineries around Australia.

· Built and maintained client relationships with restaurants, vendors, distributors and grew new channels with international customers in Europe and the United States.

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