Entrepreneurial and results driven marketing executive with over 20 years of experience driving marketing strategy, community outreach, and business development, for professional services, financial services, and card payments. Proven expertise in developing and executing innovative marketing strategies that overachieve on objectives including product launches, lead generation, brand awareness, customer experience, and business growth and retention. Well-versed in identifying market trends, customer requirements, and competitor activity to enhance strategies accordingly. Instrumental in building, leading and coaching high-performance teams, with over 8 years of supervisor and leadership experience. Exceptional in building collaborative cross-functional relationships and effective vendor management.

Studied environment management and political science related to developing nations.

Unviersity of Toronto

Launched and oversee two custom-made premium apparel brands and a marketing consulting practice specializing in developing product launch strategies and sourcing branded merchandise.

Owner/Consultant

Led multi-channel marketing strategies and community outreach sponsorship initiatives to drive brand awareness and business growth in an ambiguous environment while reporting to the National Head of Marketing and Regional Managing Partner. Served as a member of the Senior Leadership Team contributing to annual business plans and developed and directed marketing plans that aligned with the growth targets of the firm’s largest business region. Supervised and mentored a high-performing team, fostering a collaborative culture of innovation and excellence. Demonstrated the value of marketing through quarterly reports that quantified its positive contribution to business objectives via measurable KPI’s. 
**_Notable Key Achievements:_** 
·       Led the go-to-market strategy for the launch of the firm’s cloud accounting SaaS, developing a business plan, brand identity, core target markets, and sales support collateral. Exceeded annual revenue targets by 4-9% for three consecutive years.
·       Established a high-performance team by enhancing in-house capabilities and implementing a shared leadership model, fostering cross-functional collaboration, innovation, and personal accountability.
·       Expanded service line growth and brand visibility in new markets by establishing strategic partnerships with community and industry organizations, increasing alliance networks and revenue opportunities.
·       Strengthened brand perception, purchase intention, and client relationships through digital and content marketing, webinars, events, and social media initiatives, effectively communicating client-focused solutions. 
·       Developed an internal education framework that empowered practitioners to identify client needs and drive cross-sales. Resulted in more profitable solutions, 10% year over year organic growth, and a more consistent brand voice.

Regional Marketing Leader

Owned the card payments and consumer deposits portfolio as the go-to loyalty program product manager. Led acquisition and awareness programs across marketing, advertising, and social media; using branch, web, and call center channels. Leveraged data insights and feedback from cross-functional teams to enhance campaigns and improve product attributes. Devised test and learn strategies for continued optimization. Managed budget P&L to within 2-3%. 
**_Notable Key Achievements:_** 
·       Achieved a 445% increase in payment card acquisition rates through a segmented email campaign, utilizing customer data and personalization to deliver highly targeted time-specific offers. 
o    This led to a 40% decrease in cost per acquisition and won a Gold Canadian Marketing Association (CMA) award for Targeted Marketing, Financial Services.

Senior Manager, Acquisition and Loyalty

Steered the brand and developed annual omni-channel marketing strategies for Rogers Bank credit card and Rogers loyalty program to drive customer acquisition, product engagement, and revenue growth. Developed and optimized brand messaging ensuring accuracy and consistency across all communication channels. Collaborated with cross functional teams and managed vendor agencies to overachieve on KPI’s in a fast-paced and highly matrixed organization.
**_Notable Key Achievements:_** 
·       Led market research and competitive analysis to identify market trends and develop positioning strategies.
·       Directed the development of an engaging brand identity for the loyalty program and owned the marketing function of a cross-collaborative, national go-to-market strategy, earning the President’s Award for Excellence in Team Collaboration.
o   Owned the entire customer experience from acquisition to program engagement and retention and crafted marketing collateral and communications for retail, call center and online channels. 
·       Owned the marketing strategy for Rogers Bank credit card. Annually orchestrated national integrated awareness, acquisition and engagement campaigns with oversight of a $4M budget for traditional and digital marketing and advertising tactics. Results surpassed engagement targets by 9-12% per year.
·       Devised and spearheaded a digital test and learn strategy that reallocated budget from ineffective digital ads to higher-performing channels, slashing acquisition costs by 48%.
·       Utilized sales metrics to identify a unique selling proposition to drive client growth and new credit card acquisition. Influenced stakeholders to launch and achieved a 9% lift in acquisition and 7% lift in card revenue, while establishing product differentiation in a competitive market.

Senior Brand Manager, Loyalty and Bank

Managed account relationships for Visa, leading the execution of comprehensive digital growth strategies across web, social media, email, SEO/SEM and display advertising. Optimized campaign performance and budget efficiency by leveraging digital marketing tools and implementing data-driven test-and-learn strategies.
**_Notable Key Achievements:_** 
·       Owned the digital user experience and directed the end-to-end development of testing for all digital acquisition channels during the Visa Infinite credit card launch, exceeding acquisition targets by 6%.
·       Leveraged customer and market insights to design a highly targeted digital awareness campaign, generating 465 hours of brand interaction within two weeks and driving a 23% increase in quarterly sales for the client. 
·       Crafted and executed comprehensive digital and social media strategies across all key platforms, accelerating brand awareness, client acquisition, and product engagement.

Account Supervisor

Presidents Award for Team collaboration

Won silver in the category of Personalized Communications, Financial Services

Canadian Maketing Award - Silver

Jared colautti

English

Native or bilingual proficiency

Korean

Elementary proficiency

marketing Leader

Regional Managing Partner

National Head of Marketing

Business Analysis

Strategic Planning

Vendor Management

Budget management

Digital Marketing

Event Planning

Public Relations

Brand and design guidelines

Brand management

Client Strategy

Digital advertising measurement methods

Product Launch

Vendor Sourcing

Strategy development

Digital strategy

Budget development

Client engagement skills

Strategic marketing

Team Leadership

Market analysis

Customer engagement

Promotional Strategies

Advertising Campaigns

Communication

Conflict Resolution

Emotional Intelligence

Empathetic

Leadership

Time management

Comfortable communicating in a very professional manner to employees at all levels of the org and has solid written communication skills.

Jared colautti

#1 Video-Talent Marketplace

Ready to discover your perfect career?