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University of Wisconsin–Eau Claire

• Create, optimize and maintain adult and pediatric health system web content using SEO best practices and brand standards.
• Advise on web, search and social strategies for upcoming marketing campaigns.
• Track and report on web and digital analytics.
• Identified trends and insights to improve user experience and performance for key metrics.
• Collaborate with clients to produce detailed, user-friendly digital content.

Web Content Specialist I

• Responsible for specific aspects of Marshfield Clinic Health System's (MCHS) communication and public relations program with emphasis on planning, researching, developing and publishing content for MCHS' internal and external websites.
• Used content management tools to curate materials and eliminate inaccurate pieces.
• Crafted detailed, search engine optimized and relevant content for MCHS websites.

Senior Web Content Specialist

• Developed and implemented overall organizational brand strategy.
• Managed social media presence, website, and advertisements and direct programs to improve reputation and recognition.
• Spearheaded successful, multifaceted marketing plans across multiple channels.
• Captured potential customers using creative and fresh approaches on digital and traditional channels.

Marketing Director

• Led and maintained the Eastbay blog, ensuring entries are consistent with brand voice and SEO best practices.
• Developed blog guidelines, led topic creation meetings, maintained an editorial calendar and tracked performance.
• Wrote engaging copy for Eastbay and Footlocker.com's social media, online sites, and catalogs.
• Provided all copy for cleated promotional campaigns, including cover stories, digital content, radio, print and tv ads.
• Prepared high-quality written copy by carefully creating, proofreading and editing work.

Content Coordinator

• Wrote press releases for weekly broadcasts, promoted broadcasts and events through social media and website, and assigned tasks to a group of PR volunteers.
• Facebook likes increased by over 150% and Twitter followers by over during my time with the company.
• Developed media relations strategies with high-level placements for optimal coverage.
• Arranged and coordinated special media events for key organizational initiatives.

Jacob Zipperer

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