I'm a multidisciplinary designer who graduated from the University of Texas at Austin with a BFA in Design and a minor in UX Informatics. I specialize in building visual identities, developing brand storytelling, and curating user interfaces using Adobe Suite.

I earned a Bachelor of Fine Arts in Design, and a minor in User Experience Informatics

University of Texas

*   Developed creative concepts and art assets for content marketing campaigns across websites and social media channels managed by SXSW, LLC.
*   Generated strong visual assets for sxsw.com, including frames, SEO cards, infographics, and more across blogs and pages.
*   Acted as the Content Marketing liaison for the Art Department, attending meetings and coordinating all collaborative marketing efforts related to web and social media, plus onsite art assets coordination for daily Photo Galleries and other templated designs.

Visual Designer

*   Generated original designs to portray concepts and advertise products/services.
*   Increased user-friendliness in digital products.
*   Created high-quality images that improved the brand’s credibility across social media, email, and web platforms.
*   Worked both independently and cooperatively in a fast-paced, dynamic environment, collaborating with a wide array of stakeholders and cross functioning teams.

Digital Designer

*   Designed eye-catching graphics to effectively promote the festival's 10th season on various social media platforms.
*   Collaborated closely with a skilled copywriter to create engaging content and strategically schedule posts for optimal audience reach.

Design & Social Media Coordinator

*   Developed complete branding identities for businesses, encompassing visual assets, digital and physical content, and social media material.
*   Produced graphic design, web design, packaging design, and illustration work for established brands on a retainer.

Designer

*   Worked remotely on mobile application UI/UX for early-stage startup based in Austin, TX.
*   Prototyped on Figma and collaborated with other designers and developers to take the product from inception to mass-market distribution.

UX/UI Designer

*   Helped develop graphics for Margin Walker's social media platforms, including artist features and event highlights.
*   Edited admat/poster designs to adapt to Margin Walker's branding guidelines.
*   Worked closely with the social media team to deliver assets on time and edit as needed.
*   _Internship ended due to Covid-19_

Design Intern

Isabel Canales

English

Native or bilingual proficiency

Spanish

Web Design

Indesign

Graphic Design

Adobe Illustrator

Adobe Creative Suite

Adobe

Logo Design

Presentation skills

Illustrator

Photoshop

Conceptualization

Creative

Vector graphics

Adobe After Effects

Production

Packaging

Color theory

Typography

Image retouching skills

Layout

Branding

Print Design

Brand and design guidelines

Custom illustrations

Packaging design

Time Management Skills

Storyboarding

color

InDesign skills

Image Editing

Retouching

Print

Visual

Logo

Communication

Leadership

Multitasking

Negotiation

Problem Solving

Time management

Communication skills, including development of presentations.

Interpersonal Skills

creativity

Organization

Prioritizing skills

Team oriented

Organizational skills

Teamwork

Multitasking Skills

Adaptability

Problem-Solving

Flexibility/Adaptability

Detail Oriented and Organized

Highly Motivated

Verbal and Written Communication

Driven for excellence

Isabel Canales

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