Eliza checking in. Still setting things up, but open to networking and opportunities.

Relevant Courses: Introduction to Data Science, Reproducible Research, Research Methods & Statistics, Calculus, Advanced Data Science: Regression & Multivariate Statistics, Computer Science, Money and Banking, Accounting

Bryn Mawr College

**Courses**: Digital Audience Research and Analysis, Digital Audience Research and Analysis, Strategic Digital Media Marketing, Digital Media Buying, Measurement, and Analytics

University of Southern California

Leveraged R, SQL, Tableau, and Excel to extract and visualize strategic insights on Beats and competitors,
reinforcing business direction

Brand Strategy and Data Analyst (Beats by Dre Team)

*   Successfully developed 10+ campaigns, resulting in an average 20% increase in user engagement.
*   Achieved a 10% revenue grown and 1.74% conversion rate improvement in digital e-commerce
*   Prioritized and managed over 10+ development and web requests weekly, ensuring timely executing and critical tasks
*   Managed and updated studio openings and updates across 200+ locations, which significantly improved user experience and customer satisfaction

Digital Product Intern

*   Identified target audiences and developed social media personas; contributed to 3% market growth
*   Analyzed performance metrics and KPIs; provided insights/recommendations for SEO and CRM

Digital Marketing and Social Media Intern

Mentored students one-on-one and in small group settings (_n_ \= 4-8) to develop student quantitative reasoning skills and problem-solving strategies across STEM disciplines

Quantitative Teaching Assistant

*   Cleaned dataset on Covid (_n_ \= 239); conducted regression analysis; authored reports and final document
*   Presented findings at Society of Behavioral Medicine Annual Conference (refereed)

Research Assistant

*   Provided strategy for marketing, logistics, partnerships, and website design; saw 20% program growth
*   Recruited data science professionals to participate as guest lecturers, mentors, and advisors

Data Science Program Management Assistant

*   Provided feedback on statistical analysis for a class of 40+ students; guided class in interpreting results
*   Assisted professor by preparing materials, grading, and holding office hours
*   Conducted weekly review sessions on analyzing data and building statistical models using R

Data Science Teaching Assistant

*   Collaborated to manage budget ($80,000) and allocate funds for student activities and events
*   Analyzed budget proposals and prepared financial reports weekly to ensure compliance with standards
*   Developed and implemented financial policies and procedures to strengthen internal controls and improve financial management; compared pricing models across events

Student Financial Analyst

*   Developed social media campaigns to increase college engagement and reach
*   Conducted competitive analysis and benchmarking across touchpoints
*   Analyzed social media metrics and provided recommendations for optimization, including audience targeting, content format, and market trends within budget ($2000)

Eliza Bowers

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