Dereck here. Just setting up my profile and looking forward to connecting with professionals.

**_New York University_,** _College of Arts and Sciences_                                                         B.A. Philosophy, Minor in Chemistry

New York University

Rutgers University

*   Working alongside C-suite members to pioneer a strategic business extension for the brand, which is proposed to generate $500K+ in annual revenue.
*   Managing 2x direct reports to ensure they are trained effectively and on-track to deliver on their performance KPIs.
*   Working with the Sales Planning team to optimize the company’s product offerings and pricing structures.

Brand Partnerships, Watches, CPG, Alcohol

*   In my first year, managing $5M+ in brand campaigns across USA and EMEA for brands including Samsung, Valentino, Celine, Gucci, Dior, Saint Laurent, TAG Heuer, Roger Dubuis, National Geographic, Hulu, Nike, Crocs, and New Balance. 
*   Regularly managing 7-10 campaigns concurrently, including an array of content production, event, and digital media-only campaigns across the United States and often traveling domestically to ensure smooth delivery.
*   Overseeing creative, editorial, ad operations, and design teams to deliver custom content campaigns on time and  on-plan. 
*   Spearheading external Kick-Off calls for newly signed clients and corporate stakeholders—presenting media plans, creative briefs and campaign overviews for a range of custom production campaigns.
*   Analyzing data and audience sentiment to deliver End of Campaign reports that compile insights and recommendations; using upselling techniques to enact future partnerships and collaborations.
*   Responsible for invoicing processes and updating Excel spreadsheets to manage client requests, creative and launch deadlines, budgets, and product orders—enabling accurate internal and external progress updates.

Account Coordinator - Brand Partnerships, Fashion & Lifestyle

*   Working closely with photo, video, and event teams to produce brand activations, content, and digital marketing strategies for client projects. Clients include: Facebook, Vogue Italia, Westﬁeld Mall Group, and Revolt TV.
*   Generated 100M+ of lifetime impressions across all social platforms through digital media placements on Instagram, TikTok, and Facebook.
*   Producing data-driven proposals and forecasts by focusing on industry-relevant KPIs, trends, and community impact.
*   Managed $75K+ in advertising budgets and increased client proﬁts by up to 25% by developing brand awareness through earned media, social media, CMS, and email tactics.
*   Partnered with REVOLT TV to co-produce a live-streamed competition for 50+ independent musicians.
*   Growing the company’s social media presence to 10K+ followers on all platforms—and 15% engagement—through

Creative Producer

*   Worked with the CEO to create projects that engaged consumers at the intersection of fashion, music, crypto, & art.
*   Cross-functionally collaborated with freelancers to produce fashion ﬁlms and e-commerce content that contributed to 17% YOY sales growth.
*   Leading the launch of The Canvas’ content creation service, connecting fashion brands to artists while diversifying the company’s revenue stream. 
*   Launched an inﬂuencer marketing campaign that led to the sale of 2/2 NFT fashion garments.

Dereck Amakye Jr

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