I am a current senior at Babson College studying Marketing.

Babson College

●Read and analyzed scripts; wrote marketing reports for 17-20-year-old target audiences and other demographics
●Delivered insight on multicultural data collected through social and digital media to enhance marketing strategies
●Conducted social media research on several topics; provided insight on marketing and communication strategies
●Created competitive film analysis on upcoming projects; presented virtually to nine senior management members
●Curated event calendar with dates and locations for multicultural events within the next two years

Marketing Intern

●Spearheaded communication efforts with hundreds of past alumni of the MAI Program on multiple platforms
●Maintained four databases compiling past alumni and current employees of 4A’s
●Served as a key point of contact for inquiries regarding current and potential future services
●Provided exceptional customer service to 15+ clients in daily contact with the advertisement department
●Managed activities with advertising professionals, assisted with business tasks and attended weekly client meetings

Darnell Lord

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