Ambitious and forward-thinking entertainment publicist with demonstrated success in spearheading publicity and media relations campaigns across film, scripted and unscripted series for high-profile streaming platforms and cable networks.

Major in Bachelor of Science, Journalism, Minor in Business Institutions Program; Certificate in Integrated Marketing

Northwestern University

*   Develop and implement international publicity campaigns for Paramount+ original films and scripted series including “Yellowstone,” “1923,” “Yellowjackets,” “The Curse” and “Fellow Travelers,” delivering extensive high-profile press coverage in the U.K., France, Germany, Italy, Switzerland, Austria, Canada, Australia and Latin America
*   Foster relationships with talent, personal representatives, executive producers and international journalists to organize junkets, red carpets and interviews, generating international print, broadcast and digital coverage including covers for  The Times T2 (U.K.) and The Sunday Age/M Magazine (Australia)
*   Organize and staff press events including screenings, premiere events, TCAs and Comic Cons
*   Collaborate with regional publicity teams to organize set visits for high-priority upcoming titles
*   Liaise cross-functionally with production, marketing, programming and social departments to optimize opportunities and promote open flow of information

Sr. Publicist

*   Devised and executed press strategies for TLC shows, including “90 Day Fiancé” and its spinoffs, “Say Yes to the Dress,” “Dr. Pimple Popper” and more, helping TLC to secure the #1 spot with all key women demos for two years in a row
*   Pitched and secured national broadcast, print and digital media appearances for network talent
*   Created talking points for talent and internal network executives, media trained talent ahead of interview opportunities to ensure strategic messaging and positive media coverage
*   Drafted national ratings releases touting success of individual titles and the network at large 
*   Interviewed, selected, trained and managed seasonal interns

Jr. Publicist

• Create and execute press strategies for TLC and discovery+ shows, including Say Yes to the Dress, Little People, Big World, My 600-lb Life, 7 Little Johnstons, and more, helping TLC to secure the #1 spot with all key women demos in 2020
• Pitch, coordinate, and prepare talent for local and national broadcast, print, and digital interviews
• Develop submissions for network, executive, and editorial awards
• Craft network updates including press releases, personnel announcements, official statements, and executive biographies 
• Monitor broadcast, print, and digital network coverage and disseminate daily internal reports

Publicity Coordinator (Acting Publicist),

• Pitched and secured coverage for brand portfolio 
• Developed press materials, including pitches, press releases, media alerts, and fact sheets
• Ideated and executed experiential publicity campaigns to generate targeted media coverage

Public Relations & Digital Marketing Senior Account Coordinator

• Grew partnerships with Midwest/West Coast Direct Response agencies by more than 90%
• Prospected and developed new business through external networking and client outreach

Account Service Representative

• Created and upheld media proposals for TLC, Discovery Channel, and Investigation Discovery

Courtney Hardin

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