Motivated and accomplished problem-solver with branding, marketing, and customer service experience with a passion for products and making people feel good. Go-getter enthusiastic about the luxury market and ready to get things done! Self-relocating to New York City.

San Jose State University

·   Wrote, copyedited, and optimized blog articles (SEO) for a variety of agency clients across tech, real estate, marketing, and non-profit industries
·   Created press kits, social promotions, and email campaigns for agency clients across healthcare, education, tech, marketing, and non-profit sectors
·   Wrote end-to-end long-form copy for case studies and webpages for agency client websites across industries
·   Provided editing, proofreading, SEO, and UX recommendations for both short-form and long-form content
·   Led scheduling, management, and publishing of multiple demand generation campaigns

Freelance Copywriter and Digital Marketer

·   Managed and organized communications, timelines, and review cycles across partner teams to drive joint marketing initiatives for social, web, events, and digital advertising with partners Shell, Baker Hughes, and Google Cloud
·   Created attendee acquisition assets and marketing materials for in-person and virtual events, including for an Enterprise AI at Shell webinar and multiple Google Cloud + C3 AI roundtables and virtual events
·   Worked with major media companies such as Bloomberg to develop industry-specific advertorials and promotions
·   Developed content and led publishing process for multiple partner webpages, including landing pages and microsites

Partner Marketing Manager

·   Developed promotional messaging for a VisaNet +AI webinar, including multiple social and email campaigns for a/b testing
·   Led multi-functional team to deliver a positioning brief, strategic narrative, and client sales presentation for a new global eCommerce program
·   Managed and organized communications, timelines, and deliverables across teams to drive several naming initiatives
·   Wrote content and organized design, legal, and product review cycles for multiple Visa product landing pages
·   Created content for Visa’s first Brand in UX guide, in collaboration with design, marketing, and product leaders

Product Marketing Contractor

·   Led the development of multiple email campaigns to promote Pure IP’s solutions, including writing subject line and body copy, managing contacts, and pulling performance data
·   Refreshed the company blog with unique news and how-to articles to build thought leadership
·   Updated and optimized company webpages (SEO) with WordPress to increase visibility and boost site rankings
·   Revamped social media presence to drive awareness for new company announcements

Christina Sawyer

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