Prior to advertising, I worked in the fashion space as a merchandising assistant at Coach and in personal shopping at Bergdorf Goodman. I then went on to pursue a career in marketing / advertising where I work in client partnerships (account management) on large, global brands at creative agencies (Grey, McCann Worldgroup and currently Vaynermedia).

During my time at Vaynermedia, I’ve launched campaigns for various global brands. I lead teams to build 360 marketing strategies and execute cross functional plans to successfully grow our clients’ businesses. Having worked across many clients in the retail, travel, beverage and now the CPG space (my current client being Pepsico), I have an appetite to return back to the fashion world, where I’m passionate about the products being promoted.

B.A. Communications & Media Studies
Includes internships in journalism and PR

college of charleston

o Leads the business initiatives across multiple PepsiCo brands alongside VP
o Pitches concepts and summarizes results during daily client meetings
o Monitors business results and budget to effectively track KPIs and finances
**PHONE:** 973-803-2748
**E-MAIL:** christenkoribanics@gmail.com
**April 2021 – Present**
o Assists in creating 360 account strategies, leading projects from ideation to final execution
o Works with teams to develop materials, coordinate events and provide support and direction; works closely with leadership to keep them abreast on projects across all verticals
o Supervises staff and projects, motivating and mentoring staff to hit goals and produce successful materials for clients
o Maintains relationships and serve as the point of contact / liaison for clients and interagency partners

Account Director

o Led the business across Budweiser and Stella Artois
o Launched the Language of Baseball campaign across TV and social for Budweiser (in partnership with MLB); obtained all legal approvals and network
clearance & trafficked creative to networks and media partners
o Worked closely with leadership to identify and suggest solutions on how to improve interdepartmental workflow and ensured work met brand requirements and strategy; supported Account Director and kept them appraised of current work
o Helped build creative briefs, in partnership with Strategy, and communicated briefs to creative team o Supervised and mentored Account Executive; oversaw assigned projects and workstreams

Account Supervisor

o Supported Home Lending campaign production shoot through launch
o Helped draft creative briefs, in partnership with strategy, and communicated brief to creative team
o Managed the legal review process with clients and internal teams to ensure that feedback was addressed o Supervised and mentored Account Executive; oversaw assigned projects

_Account Supervisor – TherapeuticsMD_
o Helped draft creative briefs, in partnership with Strategy, and communicated brief to creative team
o Managed the medical legal review process with clients and internal teams to ensure that regulatory comments were addressed
_Account Supervisor – MGM Entertainment_
o Led launch campaign for Bellagio Supper Club & supported print shoot in New York City
o Assisted in launch for ARIA campaign refresh for both video & print
_Account Executive - Verizon Wireless_
o Assisted in launch of 2019 NFL Super Bowl campaign: The Team That Wouldn’t Be Here (in partnership with NFL) o Assisted in launch of 2019 “Real Good Reasons” campaign

Christen Koribanics

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