Professional Development Leadership

Multifaceted content strategist with twenty-three years of experience writing, editing and researching a broad range of subject matter. Knowledgeable in online content design, project coordination and configuration management. Recognized for mentoring staff in best practices of writing, grammar, style and best practices. Proficient with Content Management Systems.

Arizona State University

Berry College

·        Rebuild and reorganize the forward-facing website for Pellissippi State Community College (pstcc.edu).
·        Introduced project management ticketing system for efficiency (Hive).
·        Review schematics and templates for new Content Management System &#40;CMS&#41; prior to implementation with vendors.
·        Maintained and streamlined current WordPress site until new CMS (T4) is in place.
·        Rebuild and maintain Search Engine Optimization (SEO) and ensure that the site is ADA compliant.
·        Work with designers to re-brand logo and create new font library.
·        Work with photographers for creative direction on new image library.
·        Help library and athletics offices with UX best practices to help with their individual sites.
Improved website navigation by conducting usability tests and addressing user feedback.

Web Content Manager

·        Developed and managed website communications strategy for Berry College's forward-facing website.
·        Increased website traffic from 65% to 95% by implementing strategic SEO techniques and optimizing on-page content.
·        Boosted search engine rankings with consistent keyword research and targeted content development.
·        Collaborated with external departments/subject matter experts to ensure content accuracy and precision.
·        Trained and supported faculty, staff and students in various departments in the creation and publishing of web content using best practices and content management systems (CMS).
·        Monitored site content for quality assurance, reviewed analytics and maintain SEO to ensure optimal site performance, accessibility compliance, and build organic traffic.
·        Identified usability (UX) issues and provided recommendations to address and/or fix them.
·        Assisted campus departments with content planning, layout optimization, feature recommendations, writing, design, cleanup, and adherence to Berry brand guidelines.
·        Analyzed website analytics data to identify opportunities for growth and optimization.
Provided ongoing staff training in SEO best practices, fostering a culture of continuous improvement.

Web Strategy and SEO Manager

·     Re-wrote/optimized technical content for better customer understanding and online usability – UX / Lead Copywriter
·     Networked and engaged with current small business owners for user experience initiatives

Content Specialist / Technical Writer / Consultant

·        Produced online sections of cartoonnetwork.com, toonami.com, adultswim.com and miguzi.com that dovetailed with On-Air Programming.
·        Managed and directed video team, designers, and developers through projects (scheduling meetings, tracking timelines, and creative approvals).
·        Programmed, wrote, and produced video content on a weekly basis.
·        Worked with legal department to ensure website compliance with show properties.
·        Produced special online event marketing initiatives for Lucasfilm, Hasbro, LEGO, and McDonalds.
·        Recorded production milestones within JIRA.
·        Maintained digital asset within a DAM.
·        Lead, managed, and budgeted various in-house productions, promotions, and convention exclusive materials.
·        Wrote, produced, directed, booked and interviewed show creators, animators, musicians and voice talent.
·        Art-directed and produced premiums for conventions.
Enhanced site events with ideation and enactment of Space Ghost role for broadcast events and site content.

Writer/Producer & Content Project Manager

Charles Lundsberg

English

Director / Manager

JIRA

Google Analytics

WordPress

Adobe

Marketing

Cascade

Microsoft Office Suit

Adobe Creative Cloud

Hive

Google Tag Manager

SEMRush

Omniture

Comscore Media Metrix

SEO/SEM campaigns

Adobe Experience Manager

CMS systems

Adaptable

Communication

Emotion Management

Emotional Intelligence

Empathetic

Mentoring

Time management

Ability to adapt to rapidly shifting priorities in fast-paced environment, including switching between multiple task/projects in the same day

Charles Lundsberg

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