Casaundra Johnson is a dynamic professional with a Bachelor of Science in Business Administration, majoring in Marketing Management from California State Polytechnic University, Pomona. With a proven track record in social media strategy and marketing, Casaundra has honed her skills through diverse experiences, including serving as a Junior Social Media Strategist at Iris Effect Media, where she drove significant increases in brand visibility and engagement across various platforms. Her keen eye for trends and dedication to innovation led to substantial improvements in audience engagement and outreach. In addition to her marketing expertise, Casaundra has also demonstrated her flair for fashion and editorial styling as an Assistant at Amanda Lim Styling, contributing creative insights to elevate the visual impact of editorial content. With a strong foundation in customer service and sales and proficiency in digital tools and platforms such as Microsoft Office Suite, Canva, Cap Cut, TikTok, and Instagram, Casaundra is poised to make a meaningful impact in the ever-evolving landscape of marketing and media.

Bachelor’s Degree in Business and an emphasis in entertainment marketing

California State Polytechnic, Pomona

*   Provided exceptional and personalized service to patrons, ensuring an engaging and enjoyable dining experience, translating into enhanced customer satisfaction.
*   Proficiently communicated diverse menu offerings, including traditional Mexican dishes and specials, while adeptly accommodating guest preferences and dietary requirements.
*   Managed a high volume of orders efficiently, accurately inputting and promptly delivering food and beverages, showcasing strong organizational and multitasking abilities.

Server

*   Crafted and executed targeted social media campaigns, driving a notable 20% surge in brand exposure and interaction across diverse platforms.
*   Monitored pivotal social media indicators such as reach, engagement, and conversion rates, yielding a commendable 15% enhancement in overall campaign efficacy while pinpointing opportunities for refinement.
*   Stayed abreast of evolving industry trends, culminating in a significant 30% boost in audience engagement and outreach.
*   Elevated engagement and sales metrics for @trust.dtsa and @detention2.0 by a substantial 50% through strategic initiatives tailored to resonate with the target audience.

Junior Social Media Strategist

*   Source and procure fashion items from designers, boutiques, and rental houses, maintaining relationships with vendors and staying current with industry trends.
*   Provide on-set support during photo shoots, assisting with outfit changes, styling adjustments, and prop coordination to ensure smooth production operations.
*   Contribute creative input and innovative ideas to elevate the overall quality and visual impact of editorial content.

Casaundra Johnson

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