Identity is the intersection of how individuals identify and how they are identified by others. It is the story of who we are, and the better these stories can be told directly reflects how smooth connections between different individuals or groups can be. Brett Sinclair is an Interculturalist, Marketer, and Project Manager who just wants to help people not face barriers as they seek to affirm their own passions.He does this by using a storytelling approach that puts core values first when telling narratives to customers and communities while putting the focus on the needs of that audience. 

As a neurodiverse, indigenous, black, and white individual, Sinclair has seen how systems affect people’s ability to fully participate in society. Challenges of inclusion are a key factor in the health of a community and individuals, and he seeks to use his background in Project Management and Teaching to foster everyone’s ability to be human with other humans.  One day he hopes to own a tea shop and brewery in a lighthouse with a bookstore to be a center for these ideas.

The University of British Columbia

Ferris State University

A regional community action network dedicated to empower DEI action and change through a collaboration and resource sharing model. Currently 123 members strong across 85 organizations.
• Regularly convene monthly network meetings with a focus on sharing opportunities and identify tangible Systems Change next steps
• Identified a growing list of DEI community infrastructure projects for the network to address and categorized them into 4 Implementation Teams in the categories of physical, social, environmental, and financial capital
• Create and grow an innovative network model that provides opportunities for all community members to be engaged

Founder | Diversity Equity Inclusion Consultant

The Marketing Consulting Agency takes a Storytelling Marketing Strategy approach. By focusing both on telling a brand’s narrative in the style of their Ideal Target Market leads to highly effective campaigns and customer value optimization utilizing digital and content marketing practices.
• Developed a Storytelling Strategy Methodology to Digital Marketing that builds a more organic relationship with customers
• Written business plans and guiding documents for 5 industries with a focus on pivoting for the digital age
• Performed Marketing Conversion Funnel audits and optimizations that positions clients to be efficient in their marketing campaigns while having maximum impact

Founder | DEI and Marketing Strategist

• Managed 20 marketing campaigns focused on the holiday season for the internet channel that resulted in a 15% increase over prior year’s sales
• Constructed over 6 core marketing and operations processes including Product Development, Content Marketing Conversion Funnels, Email Campaigns, Survey Kits, and Marketing Plans for New Business Line
• Fostered community development campaigns with local cherry farms to create new ways to increase public relations and brand value through customer experiences
• Employed knowledge of Digital Marketing and Project Management to design and onboard department to new marketing software

Marketing Coordinator

• Marketing and Communications Manager – Traverse City, MI | Developed and implemented Branding and Communications initiatives for City’s Healthy Drinking Culture Strategic Plan
• Team and Marketing Coordinator - Austin, TX | Coordinated the activities and projects of copywriters and managed Kanban boards on Trello
• Special Projects Manager - Chicago, IL | Maintained client communication, update CRM, and consulted on content marketing strategy
• Education Consultant - Pittsburgh, PA | Oversaw project plans and execution, CRM, change management strategy, and documents
• Client Services Coordinator - Phoenix, AZ | Managed Asana boards, updated timelines, coordinated staff, mitigated problems for clients
• Education Consultant - Sydney, Australia | Designed a feasibility study and consulted on the development of a Project Management program for their business college
• Business Operations Specialist - Miami, FL | Researched vertical farming and designed a business plan, marketing documents, and project plan

CEO & Founder | Freelance Project Manager & Marketer

• Working closely with university leadership and administration, lawmakers and influencers, brokered a policy change that stopped a 25% tuition increase for international student tuition, capping the annual increase at 2-4% per year
• Reviewed and replaced discrimination and harassment policies negatively affecting 60,000 students with a strategic plan that actively protects disenfranchised students
• Designed and delivered 10 valuable workshop series which significantly increase intercultural competencies of students, faculty and staff
• Co-Founded UBC & AMS Global Fund, increasing its budget from $10K to $20K
• Created a network of 20 organizations all focused on international issues, diversity & inclusion, and intercultural projects

Equity Commissioner

Led engagement and service policy innovations to improve and deliver on client relations and partnership building for banking operation that is part of 125-year-old financial services company, the largest in Central Indiana. Formulated Mission and Vision Statements resulting in a cohesive branch narrative.
• Initiated a division-wide First Responders Service Collaboration strengthening business community outreach
• Designed and implemented a 2-month marketing campaign that reached 65% of the branch account clients
• Orchestrated a banking center identity project that generated a Mission and Vision statement involving 100% of branch staff
• Curated an interactive map of 600+ potential business clients within the market, creating target groups to deliver more strategic and efficient advertising and outreach
• Assembled a Millennial Engagement White-Paper recommending pragmatic ways to captivate incoming generations

Service Associate | Policy Development

Secondary education instructor educating high school students in diverse districts. Developing curriculum and programs to bring material relevancy to life and engage, educate and foster learning and self-reflection. Instruct six classes per day with approximately 20 students in each.
• Incorporated Project Based Learning, helping students achieve 80% mastery of subject matter in each cohort
• Lead the ongoing design and implementation of 20+ unique projects per year
• Synthesized an average of 5 units for each of the 6 curricula taught, all based on Indiana State Standards and the International Baccalaureate’s expectations
• Routinely assessed and evaluated the proficiency of 140 students in their content area with an aim for them to produce meaningful products
• Administered digital classroom protocols to increase accessibility of content and decrease behavioral disruptions

Instructor | Social Studies

Brett Sinclair

English

DEI Professional

Brett is an intelligent and hardworking individual who shows great potential and enthusiasm. Throughout our time together, I have seen Brett demonstrate an exceptional ability to connect with people from diverse backgrounds. He also is able to synthesize information from multiple sources in order to develop effective strategies for addressing complex problems. He uses his background and education to truly listen, which allows him to build trust and communicate effectively.

Brett Sinclair

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