To Whom It May Concern,

As a seasoned Brand Manager with a proven track record in orchestrating innovative product marketing and development strategies, I am enthusiastic about the prospect of contributing my skills and expertise to the Regional Manager role at Diageo. My multifaceted background and passion for pioneering brand strategies position me as a valuable asset poised to exceed your expectations and drive the ongoing growth and success of the Diageo brand.

Highly knowledgeable across the consumer marketing sector, my experience lends itself naturally to managing a wide variety of channels and I am highly skilled in collaborating across teams to ensure continuity and quality of company products. In my prior role as Brand Manager at GMR Marketing and Proximo Spirits, I successfully navigated global campaigns while steering teams, schedules, budgets, and comprehensive reporting with precision. My expertise extends to executing digital strategies across platforms to cultivate and sustain brand visibility and loyalty, and I have a track record of leading strategic campaigns by crafting both inbound and outbound programs with scalable results.

Across my career, I have successfully built and grown business opportunities with a consumer-centric mindset while consistently seeking opportunities to positively affect company branding and reach. I offer a solid understanding of the range of working processes in the field, providing me with a wealth of experience which I will continue to draw on when problem-solving in the Regional Manager position. Committed to providing exceptional results, I strongly believe I am an ideal candidate for this position and would welcome the opportunity to contribute to your continued success. I look forward to discussing my qualifications with you in more detail and am available to talk at your earliest convenience about  how my background meets your needs.

Thank you for your consideration,

Brent Lanning

Studied and graduated with a Bachelor of Arts in English Education. I'm very comfortable speaking and presenting in front of large groups.

Florida Atlantic University

Secured new brand distribution for full Proximo Agave book, created, managed and executed events, secured menu placements and features, designed and created personalized POS materials, balanced expenses, created and presented brand education and tastings for consumer and distributors both on and off premise, developed and managed account relationships, created custom social media promotions.

Brent Lanning

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